At NRTC, we believe in building bridges between farms, markets, and communities. That’s why our team is proud to participate in Fruit Attraction 2025, held at IFEMA Madrid — one of the most influential global events in the fresh produce sector.

Fruit Attraction is more than a trade fair; it is where the world’s fruit and vegetable industry converges to exchange knowledge, showcase innovation, and foster new partnerships.

With participants from over 135 countries, the event highlights future trends shaping our sector — from sustainable farming techniques and eco-friendly packaging to digital platforms and traceable supply chains.

For NRTC, this journey reflects our continued commitment to:

• Enhancing the UAE’s food security through global sourcing and local partnerships.
• Exploring innovative technologies for smarter logistics and cold chain efficiency.
• Identifying value-added opportunities in fresh produce processing, packaging, and eCommerce.

Our presence at Fruit Attraction 2025 reinforces NRTC’s position as a trusted partner in the Middle East and beyond — delivering quality, sustainability, and innovation from farm to fork.