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The UAE’s climate creates ideal conditions for enjoying premium fresh fruits and seasonal fruits at their peak. Fresh, locally available seasonal produce offers superior flavor, nutritional value, and cost-effectiveness compared to imported alternatives. Whether you are in Saudi Arabia, Kuwait, the UAE, Qatar, Bahrain, or Oman, timing your buys right means peak ripeness and minimal …

Some days remind us why purpose matters. Today, something special happened at the Al Noor Family Funfair. It wasn’t just about serving fresh juices or hosting activities. It was about watching children proudly show the fruit crafts they made… seeing students smile as colours came alive using fruits and vegetables… and feeling the warmth of …

If you’ve walked through any supermarket in Dubai lately, you’ve probably noticed the growing sections dedicated to organic produce. The shelves are packed with vibrant greens, colorful peppers, and root vegetables, all bearing that coveted “organic” label.  But what does it actually mean when we talk about organic vegetables in Dubai? And more importantly, is …

The UAE’s thriving fresh produce market has become a paradise for fruit enthusiasts. Whether you’re a health-conscious foodie or simply curious about trying something new, these five exotic fruits are making waves in local supermarkets and speciality stores or on NRTC Fresh across Dubai, Abu Dhabi, and beyond. 1. Dragon Fruit (Pitaya) With its vibrant …

In a region where water scarcity and extreme climate conditions pose significant challenges to agriculture, we are rewriting the narrative of sustainable farming using state-of-the-art farms in Egypt’s Wadi El Natrun to tables across the UAE and beyond.  With over five decades of experience in the fresh produce industry, we are bringing the innovation and …

Sustainability and food security are essential priorities for the UAE. The country is facing a growing population, an expanding tourism sector, and a rising food service industry. With limited farmland, scarce water resources, and a heavy reliance on food imports, ensuring a steady, safe, and sustainable food supply is both a national challenge and a …