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Open almost any fridge in the UAE or Saudi Arabia, and there’s a good chance you’ll spot a bunch of coriander tucked in somewhere. It’s one of those herbs that shows up everywhere — in curries, on grilled meats, stirred into a bowl of hummus, or simply scattered over rice right before it hits the …

Walk down any supermarket aisle in the UAE today, and you’ll notice something different: people actually stopping to read labels. Where the produce came from, how it was grown, whether “organic” on the sticker means anything at all – these questions have moved from niche health-food territory into everyday grocery habits. It’s not just anecdotal. …

Ask any hotel procurement manager or restaurant owner in Riyadh or Jeddah what keeps them up at night, and sourcing consistently fresh produce is almost always near the top of the list. One late delivery, one inconsistent batch, one supplier who can’t scale during a busy season, and suddenly the kitchen is scrambling, the menu …

Walk into any conversation about groceries in the UAE these days, and you’ll notice something has shifted. People aren’t just asking “what’s cheap?” anymore, they’re asking “how fresh is this, really?” and “where did it come from?” That change in mindset, paired with a genuine hunger for convenience, has quietly reshaped how residents across Dubai …

If you reside in the UAE, there’s a good chance that one of NRTC Group’s partner brands has already crossed your path – whether it was a bag of apricots, a fresh juice, or a punnet of strawberries.  Founded in 1973, NRTC has spent over five decades building a network of brands that work together …

If you’ve ever wondered what that little bunch of bright green leaves garnishing your tabbouleh or sprinkled over your grilled meat is — that’s parsley, and it’s doing a lot more work than you’d think.  It’s one of those herbs that’s so common, it’s easy to overlook. But pull it out of any UAE kitchen, …