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Dubai has always shown the world how ambition can become action. The Dubai-It mindset reflects this spirit — moving fast, executing with precision, and delivering results with excellence. For the fresh produce industry, this philosophy is highly relevant. In fresh produce, speed matters. But speed without quality is risk. And quality without speed is not …

When most people think about protein, meat, eggs, or dairy immediately come to mind. But some of the most powerful sources of dietary protein are actually found in the vegetable aisle. Vegetables with high protein are not only rich in essential amino acids, but they also deliver fibre, vitamins, minerals, and antioxidants that animal proteins …

There is something beautifully unassuming about a banana. It does not demand your attention the way a perfectly ripe mango does, or carry the prestige of a Medjool date. It just sits there in its yellow jacket, quietly being one of the most consumed, most loved, and most nutritionally impressive fruits on the planet. In …

Let’s be honest, there is nothing quite like a glass of fresh fruit juice made from real fruit. Not the stuff in a carton that has been sitting on a shelf for six months, and definitely not a powder-mixed imitation. We are talking about juice that actually tastes like the fruit it came from. Bright, …

If you have ever walked through a souk in Dubai or browsed the dried fruit aisle of a UAE supermarket, you already know – the date varieties on offer are nothing short of extraordinary. We are not just talking about one type of date here. There are dozens. Each with its own colour, texture, sweetness …

The GCC’s agri-food sector is entering a new era of regional collaboration, sustainability, and food resilience — and strategic partnerships are becoming increasingly important in shaping the future of fresh produce supply chains. In line with this vision, NRTC Holding Group has officially signed a strategic Memorandum of Understanding (MoU) with Saudi Arabia-based DAVA Agricultural, …