Blog

Riyadh just got a little crunchier. Rockit Apples continues its regional momentum with a high-impact in-store sampling campaign at Spinney’s Riyadh, activating across three premium locations — La Strada, Kfad, and U-Walk. Recently, our brand came face-to-face with shoppers in these high-footfall destinations. This campaign aimed to deepen local market presence and introduce Rockit’s crisp, …

NRTC Group is pleased to announce the acquisition of Ripe Organic, a well-established homegrown brand within the UAE’s organic food segment. This acquisition represents a strategic enhancement of our portfolio and supports our long-term objective of expanding our presence in the fast-growing organic food category. The integration of Ripe Organic’s product portfolio, private-label offerings, and …

NRTC proudly participated in Clean UAE 2025, the 24th edition of the Emirates Environmental Group’s (EEG) flagship national sustainability campaign. This year’s initiative, held under the esteemed patronage of the UAE Ministry of Climate Change and Environment, continues to strengthen community engagement and environmental responsibility across the nation. On Saturday, 6th December 2025, the NRTC …

The farming sector in the United Arab Emirates is undergoing a profound transformation driven by automation and artificial intelligence (AI). This change not only focuses on delivering quality food products but also drives better, more efficient and sustainable methods to grow them. In this blog, we explore the technologies, applications, benefits, drawbacks, and overall role …

In terms of nutrient-rich fruits that offer refreshing flavor and numerous health benefits, kiwis unquestionably top the chart. With their bright green flesh, tiny black seeds, and sweet–tangy taste, kiwis are more than just delicious—they’re a powerhouse of vitamins, minerals, and antioxidants that can strengthen immunity, improve digestion, and support overall wellness.  This article explores …

Sourcing fresh fruit in the UAE presents both businesses and consumers with several challenges: an unfavorable climate, long transportation routes, heavy reliance on imports, and rising demand for premium-quality produce. A reputable fresh fruit company must therefore offer consistency, traceability, high quality, and timely delivery. Key criteria to evaluate include: Supply-chain integrity: Does the company …