NRTC Group, a leading player in fresh produce sourcing, distribution, and farm-to-fork operations in the UAE and surrounding region, has announced its acquisition of Ripe Organic.
This homegrown organic food brand is recognized for its clean-label products and strong trust among consumers.
This acquisition is a major step in NRTC Group’s long-term growth plan. It will expand its presence in the growing organic and sustainable food market.
It also reinforces the company’s commitment to food security, support for local agriculture, and high-quality products in retail, B2B, and e-commerce channels.
Expanding the Organic Footprint in the UAE
As part of the agreement, NRTC Group has acquired the Ripe Organic brand along with its product range, trademark, and e-commerce assets. This integration allows NRTC to reach into the fast-growing organic and clean-label market. This segment is fueled by increasing demand for healthier, traceable, and sustainably sourced food.
With this acquisition, NRTC will work with over multiple local organic farms throughout the UAE. This effort strengthens its farm-to-fork network and provides a wider variety of organic fruits, vegetables, and grocery items to consumers while ensuring quality and traceability.
Enhancing Consumer Experience and Digital Reach
A central focus of the acquisition is to improve Ripe Organic’s digital and e-commerce capabilities. NRTC plans to upgrade the existing platform to provide:
- Better user experience
- Quicker fulfillment and delivery
- Improved logistics integration
- More home-delivery options
These upgrades aim to give customers in the UAE easy access to organic products, whether shopping online or through expanding retail networks.
Supporting Local Farms and Food Security
This acquisition also supports the UAE’s broader Food Security Strategy 2051, which emphasizes the need for resilient, sustainable, and diverse food supply chains. By enhancing relationships with local organic farms and incorporating them into NRTC’s logistics and distribution system, the Group helps boost agricultural collaboration and ensures long-term supply stability.
Farmers will benefit from better demand planning, increased market access, and lasting commercial relationships. Retailers, HORECA partners, and digital commerce platforms will gain access to consistent quality standards and a larger selection of certified organic products.
Innovation and Future Growth
The acquisition opens up significant opportunities for innovation in the organic sector for NRTC Group. Future plans include:
- Expanding organic fruits, vegetables, and grocery lines
- Offering curated health boxes focused on wellness
- Introducing subscription models for regular deliveries
- Providing enhanced clean-label options to meet modern consumer preferences
These initiatives show NRTC Group’s goal to be at the forefront of changing food trends while also promoting sustainability, quality, and convenience for customers in the UAE and beyond.
A Win-Win for Consumers and the Ecosystem
For over a decade, Ripe Organic has promoted clean, sustainable, and healthy food choices for consumers in the UAE. Joining NRTC Group enables the brand to further this mission with enhanced operational scale, strong supply chain support, and bigger distribution reach.
From farm partnerships and digital commerce to retail and hospitality channels, this acquisition provides a complete upgrade in how organic products are sourced, delivered, and enjoyed. This change will benefit consumers, local farmers, and industry partners alike.
Looking Ahead
As NRTC Group brings Ripe Organic into its broader portfolio, the Group continues its commitment to sustainability, food resilience, and leadership in fresh and organic food markets. This strategic move not only meets consumer demand for healthier options but also strengthens the UAE’s food ecosystem, connecting commercial growth with national goals for a resilient and future-ready food system.
