A closer look at NRTC Group’s strategic agricultural hub
When we speak of “Our Farm in Al Hashemeya – Egypt”, we’re referring to a landmark estate now part of the NRTC Group’s growing footprint in upstream agriculture. This is not just another farm—it’s a 10,000-acre agricultural estate in Egypt’s Wadi El Natrun that now serves as a cornerstone for delivering premium produce across the region.
A Strategic Acquisition: The Backdrop
In a bold step, NRTC Group formally acquired the estate known as Al Hashemeya Farms, positioned to reshape how fresh produce is grown and delivered from farm to table. The estate spans approximately 10,000 acres, with roughly 70% under cultivation, making this a meaningful investment not just in land, but in food-security, quality control, and regional resilience.
This move allows NRTC to become vertically integrated: from sourcing and distribution of fresh fruit and vegetables to actually owning and managing the cultivation of premium crops at scale.
Our Farm in Al Hashemeya – What Makes It Special
Diverse Crops & Scale
At the heart of the farm’s significance is its crop portfolio and scale. It features over 2 million fruit trees and cultivates a diverse set of crops: citrus, mangoes, grapes, olives, dates, wheat and sugar beet, among others. The estate has the capacity to yield up to around 70,000 tonnes annually.
Modern Farming Techniques
What distinguishes the farm is its combination of modern techniques with large-scale cultivation:
- Centre-pivot irrigation systems that optimise water use.
- Solar-powered water infrastructure, reflecting sustainability at its core.
- Precision‐farming practices and advanced harvesting equipment (including the “only olive harvester in Egypt” referenced on the farm page).
From Field to Fork Quality Control
Because NRTC owns the estate rather than simply sourcing produce from third parties, there’s greater transparency, better traceability and tighter control of quality—right from planting through harvesting, packing and distribution. This integration helps ensure the consumer is receiving produce that is fresher, more reliably supplied and subject to higher standards.
Why the Location Matters
Wadi El Natrun is one of Egypt’s agricultural hubs and offers significant advantages: climate suitability for certain fruit trees, access to export routes, and proximity to infrastructure. By locating the farm here, NRTC is better placed to serve Gulf Co‐operation Council (GCC) markets with greater consistency and lower transit times.
Additionally, this reflects a broader strategic imperative: food security in the region. With climate change, import risks, and supply-chain disruptions increasing, owning a large productive estate helps buffer against external shocks.
Our Farm in Al Hashemeya – Vision & Values
Sustainability at the Core
The farm page emphasises “sustainable practices like solar-powered irrigation and precision farming”. By adopting these practices, the farm is not only more environmentally responsible but also more resilient—less dependent on external power and water pressure or unpredictable supply chains.
Partnership & Trust
NRTC highlights “trusted partnerships” as part of the farm’s identity. It’s not simply a large estate, but a collaborative operation involving local farmers, agritech tools and logistics designed to deliver produce with reliability.
Innovation Meets Nature
The tagline “Where Innovation Meets Nature” (as stated on the farm page) is more than marketing: it underlines the combination of scale, tech and traditional agriculture. By leveraging modern harvesters, irrigation controls and solar power, the farm aims to produce at volume while maintaining high standards of quality.
Implications for Produce and Supply Chain
Owning this farm means that NRTC is able to better guarantee supply for its distribution channels. For buyers—whether retailers, hospitality, food-service or direct‐to‐consumer—this translates into:
- Reliable availability of crops across seasons
- Consistent quality, because the grower and distributor are aligned
- Traceability from farm to shelf, enhancing consumer confidence
- Reduced risk of disruption, as NRTC now controls the upstream portion of the chain
In the context of fresh produce in the UAE and GCC region, this offers a distinct advantage.
What It Means for You, the Consumer or Business Partner
If you’re sourcing fresh fruit or produce, or if you’re a consumer looking for quality produce, the farm in Al Hashemeya gives you several benefits:
- Produce grown with advanced techniques and sustainable systems means better flavour, freshness and nutritional integrity.
- Because NRTC oversees both farm and distribution, there may be shorter transit times and less handling stress on produce.
- As a business partner, you may rely on a supplier who isn’t purely a middleman, but has direct control over production.
- For regions like the UAE, which import a vast share of fresh produce, this kind of upstream investment means greater supply security, arguably fewer shortages or price spikes.
Looking Ahead: What the Farm in Al Hashemeya Signals
The acquisition and operation of this estate are not only about the farm itself—but also about the broader trend of agricultural investment, vertical integration and regional food system resilience. For NRTC, this is a foundational asset. For the region, it signals a shift toward controlling more of the supply chain. For you, as a consumer or business, it offers a potential quality and reliability leap.
In summary:
- Under the banner “Our Farm in Al Hashemeya – Egypt”, NRTC Group is now growing produce at scale.
- The estate combines modern farming tech with a wide crop range and sustainable practices.
- The proximity of the farm to regional markets and its integration into NRTC’s distribution network makes it a strategic asset.
- Whether you are sourcing produce or choosing what to put in your store or on your table, knowing the origin and the control behind it adds value.
Final Thoughts
The story of “Our Farm in Al Hashemeya – Egypt” is one of ambition, innovation and food-system foresight. By owning and operating this estate, NRTC is not just distributing fresh produce—it is growing it with intention, oversight and sustainability built in. For the region’s produce landscape—especially for businesses and consumers in the GCC—the result is potentially fresher, better-quality produce delivered with confidence.
