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Measuring Sweetness with Precision: Brix as a Benchmark for Quality

At NRTC Fresh, the pursuit of quality is guided by data to ensure fulfilling the promise to customers that every product offered delivers exceptional flavor and premium quality.

From harvest to delivery, every fruit is carefully evaluated to ensure it meets the international quality standard of ripeness, sweetness, and delicious flavor our customers expect.

A key part of this evaluation process is Brix testing, which is a method used to measure the natural sugar content in fruit. Reported as a percentage, the Brix value serves as a reliable indicator of sweetness, ripeness, and overall flavor. This scientific approach allows NRTC to make objective decisions about what gets selected, packed, and delivered.

The testing process is simple but highly effective. A sample is placed into a digital refractometer, and within seconds, the sugar concentration is measured and displayed. This quick, repeatable method ensures consistency across all batches and removes subjectivity from the assessment process.

This practice is implemented at scale across our entire fruit handling and distribution network at NRTC Fresh. It’s more than just a quality check; it’s a key differentiator that sets the company’s produce apart in the market. In an industry where appearance often takes precedence, NRTC prioritizes taste and eating quality — ensuring customers receive produce that not only looks good, but also tastes exceptional.

Brix testing reflects NRTC’s broader philosophy: to blend innovation with tradition, science with flavor, and data with care. It’s one of many ways it continues to lead in fresh produce standards across the region. Because at NRTC Fresh, every fruit matters, and every detail counts.