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In a region where water scarcity and extreme climate conditions pose significant challenges to agriculture, we are rewriting the narrative of sustainable farming using state-of-the-art farms in Egypt’s Wadi El Natrun to tables across the UAE and beyond.  With over five decades of experience in the fresh produce industry, we are bringing the innovation and …

Sustainability and food security are essential priorities for the UAE. The country is facing a growing population, an expanding tourism sector, and a rising food service industry. With limited farmland, scarce water resources, and a heavy reliance on food imports, ensuring a steady, safe, and sustainable food supply is both a national challenge and a …

NRTC Group, a leading player in fresh produce sourcing, distribution, and farm-to-fork operations in the UAE and surrounding region, has announced its acquisition of Ripe Organic. This homegrown organic food brand is recognized for its clean-label products and strong trust among consumers. This acquisition is a major step in NRTC Group’s long-term growth plan. It …

The organic food market has grown rapidly in recent years. More consumers are choosing organic fruits and vegetables at their local grocery stores.  As health-conscious consumers deal with mixed messages and budget limits, it’s important to understand the real benefits of organic produce. Choosing to buy organic isn’t only about personal health; it also involves …

Riyadh just got a little crunchier. Rockit Apples continues its regional momentum with a high-impact in-store sampling campaign at Spinney’s Riyadh, activating across three premium locations — La Strada, Kfad, and U-Walk. Recently, our brand came face-to-face with shoppers in these high-footfall destinations. This campaign aimed to deepen local market presence and introduce Rockit’s crisp, …

Citrus fruits are some of the most popular and widely eaten fruits in the UAE. They offer a refreshing taste, nutritional benefits, and versatility in different cuisines. Whether in fine-dining restaurants, large hotel chains, or food service providers, citrus fruits are important for drinks, desserts, marinades, sauces, and health-focused menus. In addition to their refreshing …