NRTC Group recently delivered an exciting in-store activation for Rockit Apples across multiple Carrefour outlets in Saudi Arabia, bringing the brand’s global “Snack Smarter” experience directly to consumers in the region.
The promotion, held in key Carrefour locations including Granada, Khorais, and Tala Mall in Riyadh and Rashid Mall in Al Khobar, attracted strong footfall and enthusiastic participation from shoppers of all age groups.
A Successful Activation by the Numbers
- 🍎 10,000+ samples distributed across four Carrefour locations
- 💬 Exceptional consumer feedback and engagement throughout the campaign
- 🛒 Notable uplift in on-site sales driven by real-time sampling and promotions
The campaign showcased the growing demand for healthy, ready-to-eat snacks, positioning Rockit Apples as the go-to choice for busy families and professionals seeking convenient nutrition.
Collaborative Execution and Local Impact
The activation was made possible through close collaboration between Carrefour KSA and NRTC Group’s Saudi Arabia team, ensuring seamless logistics, product presentation, and customer engagement.
This initiative reflects NRTC Group’s commitment to empowering global brands like Rockit to expand their presence in the Middle East through strategic retail partnerships, effective local execution, and measurable market impact.
What’s Next?
Building on this success, Rockit Apples will continue to reach new consumers through a series of activations across additional markets in the GCC — delivering freshness, innovation, and global brand excellence with every bite.
📍 Stay tuned — the #RockitCrunch journey continues!
