Riyadh just got a little crunchier.
Rockit Apples continues its regional momentum with a high-impact in-store sampling campaign at Spinney’s Riyadh, activating across three premium locations — La Strada, Kfad, and U-Walk.
Recently, our brand came face-to-face with shoppers in these high-footfall destinations. This campaign aimed to deepen local market presence and introduce Rockit’s crisp, ready-to-eat apple to on-the-go snackers in the Kingdom.
📍 The Experience
At each Spinney’s location, our in-store brand ambassadors created a memorable shopper experience by offering free samples of Rockit Apples, educating consumers on the product’s premium quality, portability, and natural sweetness.
Engagement highlights included:
- Smiles and instant feedback from first-time tasters
- A clear consumer preference for healthy, ready-to-eat snacks
- Visual storytelling through branded sampling counters, retail signage, and live demonstration
🔗 Why Spinney’s?
Spinney’s Riyadh locations were strategically chosen for their upscale, high-traffic positioning — ideal for Rockit’s premium snacking proposition. These activations are part of our continued efforts to localize the brand experience while maintaining consistency across global markets.
🎯 Results That Matter
- 3 locations activated in 3 days
- 250+ samples delivered directly to target consumers
- Increased brand awareness and retail engagement in a growing GCC market
- Shopper conversations that extended beyond the store and into brand advocacy
🚀 What’s Next?
The success of this activation builds on our earlier campaigns in Saudi Arabia and sets the stage for expanded presence across the region. As the appetite for better snacking grows, so does the Rockit brand — one crunchy bite at a time.
Stay tuned as we bring more fresh experiences to more cities.
#RockitApples | #SpinneysKSA | #SaudiRetail | #InStoreActivation | #SnackSmart | #MarCommInAction
