Ramadan has a way of bringing out the best in people — and this year, we at NRTC leaned into that fully. From busy Dubai streets to community centres in Al Ain, NRTC and our subsidiaries rolled up our sleeves and showed up in a big way for communities across the UAE.
Here’s a quick look at everything we got up to during the holy month.
We kept Commuters Fed at Iftar
If you’ve ever been stuck in traffic when the Maghrib call comes in, you know the struggle. That’s exactly why our subsidiary, Mirak Group, stepped in to support the UAE Food Cluster Community Iftar Outreach Initiative — organised in partnership with Dubai Culture.
The initiative set out to distribute over 15,000 Iftar meal kits to motorists and commuters at key spots across Dubai, including near the iconic Etihad Museum. Mirak Group’s contribution? A fresh 9,000 apples — because breaking your fast should include something wholesome and nutritious, not just whatever’s in your glove compartment.
“9,000 fresh apples donated to Dubai Iftar outreach”
Fighting Food Waste, One Iftar Box at a Time
We partnered with ne’ma — the UAE’s National Food Loss and Waste Initiative — to support its Family Iftar Boxes program under the Food Rescue Program. The idea is simple but powerful: take surplus food that’s still perfectly good to eat and get it to families who need it, rather than letting it go to waste.
We donated 1,000 Iftar boxes and fruit baskets, and members of our Marketing Team even volunteered at the packing event held at Zayed Education Complex in Oud Al Muteena. Each box packs in around 10–15 kg of food — enough to keep a family of four going for about a week. The programme aims to reach nearly 10,000 families across the UAE.
It also ties into something bigger: the UAE’s national goal to cut food loss and waste by 50% by 2030. Every box counts.
“1,000 Iftar boxes & fruit baskets donated via ne’ma Food Rescue Program”
Showing Up for the Workers Who Show Up for Us
Ramadan is also a time to appreciate the people who keep things running — often behind the scenes. In collaboration with the UAE Food Bank, we supported the distribution of 2,000 Iftar boxes to workers at a labour accommodation in Jebel Ali, Dubai.
The UAE Food Bank, an initiative under Dubai Municipality, plays a huge role in making sure surplus food finds its way to communities that need it. This partnership felt like a natural fit — and a meaningful way to say thank you to those who contribute so much to the UAE’s growth.
“2,000 Iftar boxes distributed to workers in Jebel Ali”
Community Love All the Way to Al Ain
Our Ramadan efforts stretched beyond Dubai too. We donated fruit baskets to the Sheikh Mohammed Bin Khalid Al Nahyan Culture Center in Al Ain, which incorporated them into a range of Ramadan humanitarian programmes — including Zayed Humanitarian Day activities, Iftar gatherings for People of Determination, and Iftar support for orphans.
It’s a reminder that community spirit doesn’t stop at city limits — and that even a basket of fruit can play a role in bringing people together during the holy month.
“Fruit baskets donated to Al Ain Cultural Center’s humanitarian programmes”
“Ramadan reminds us of the importance of generosity, compassion and unity within our communities. At NRTC, we believe that supporting the spirit of giving during this holy month is a responsibility we proudly embrace”
— Mohammed Alrifai, Group CEO, NRTC
From fresh fruit on Dubai’s roads to packed food boxes in Al Ain, this Ramadan was a full-team effort — and one we’re really proud of. These initiatives aren’t just about food. They’re about showing up with intention, connecting with the communities we’re part of, and making sure the values we talk about all year actually mean something when it counts.
As the UAE celebrates the Year of the Family, it felt especially fitting to focus on initiatives that bring people together and put food on the table. Here’s to continuing that spirit — not just in Ramadan, but all year round.
