NRTC Holding Group and DAVA Agricultural Partner to Strengthen GCC Food Security and Sustainable Agriculture

The GCC’s agri-food sector is entering a new era of regional collaboration, sustainability, and food resilience — and strategic partnerships are becoming increasingly important in shaping the future of fresh produce supply chains.

In line with this vision, NRTC Holding Group has officially signed a strategic Memorandum of Understanding (MoU) with Saudi Arabia-based DAVA Agricultural, one of the Kingdom’s leading advanced agricultural companies, to strengthen cooperation across fresh produce sourcing, agricultural trade, sustainability, and supply chain development across the GCC.

The signing reflects a shared ambition between both organisations to contribute meaningfully to regional food security priorities while advancing sustainable and technologically driven agricultural ecosystems.

A Strategic Alliance for the Future of GCC Agriculture

As fresh produce demand across the GCC continues to accelerate — with the regional market projected to exceed USD 27 billion — the partnership positions both organisations to explore new opportunities in integrated supply chains, sustainable sourcing, and long-term agricultural collaboration.

The MoU was signed in the presence of senior representatives from both organisations. Representing DAVA Agricultural were Mr. Mohamed Kafafy, Export Manager, and Mr. Osama Nasser, Head of Public Relations, on behalf of CEO Mr. Faisal Al Battal and Deputy CEO Mr. Wissam Abdul Samad.

Under the agreement, both parties will jointly explore opportunities across:

  • Fresh produce sourcing and distribution
  • Agricultural trade collaboration
  • Supply chain optimisation
  • Sustainability initiatives
  • Future agri-food development projects across the GCC

NRTC Group’s Expanding Regional Agri-Food Ecosystem

Founded in 1973, NRTC Holding Group has evolved into one of the GCC’s leading integrated agri-food businesses, managing approximately 1 million tonnes of fresh produce annually through a global sourcing network spanning over 55 trading partners.

Today, the Group operates a fully integrated farm-to-fork ecosystem covering:

  • Global sourcing
  • Farming and production
  • Processing and packaging
  • Cold chain logistics
  • Distribution and wholesale
  • Retail and HORECA supply
  • eCommerce and consumer delivery

Supported by more than 500 cold-chain vehicles and a workforce exceeding 1,000 employees, NRTC continues to strengthen food distribution resilience across the UAE and wider GCC region.

The Group’s portfolio includes several strategic businesses and initiatives, including:

  • NRTC
  • Mirak
  • Mahsool
  • Taaza
  • Al Hashemeya Farms – Egypt
  • Ripe Organic

Together, these businesses contribute to regional food resilience while supporting the UAE Food Security Strategy 2051 and broader sustainability priorities under the Ghitha Holding / IHC ecosystem.

DAVA Agricultural: Advancing High-Tech Sustainable Farming

Headquartered in Al-Kharj, Saudi Arabia, DAVA Agricultural is recognised as one of the Middle East’s largest advanced hydroponic greenhouse operators and among the region’s largest glass greenhouse projects.

The company currently operates:

  • 107 hectares of advanced hydroponic greenhouses
  • Production capacity of approximately 170 tonnes of premium vegetables daily
  • Controlled-environment agriculture powered by advanced Dutch technologies
  • Sustainable cultivation methods delivering up to 80% water savings compared to conventional farming

DAVA produces tomatoes, cucumbers, peppers, lettuce, and herbs using pesticide-free cultivation methods aligned with Saudi Vision 2030 sustainability objectives.

The company’s long-term expansion roadmap is equally ambitious. By 2030, DAVA plans to scale its operations to:

  • 1,000 tonnes per day production capacity
  • 350 hectares of hydroponic greenhouses
  • 2,000 hectares of open-field farming
  • A 10 million sqm integrated agricultural hub in Taif
  • A 65-hectare solar energy park
  • A plantation programme comprising 1 million trees

DAVA also became the first Saudi exporter of fresh produce to Europe in 2024, further reinforcing its position as a regional leader in sustainable agriculture and agricultural innovation.

Leadership Perspective

Commenting on the partnership, Mohammed Nassar Al Rifai, Group CEO of NRTC Holding Group, stated:

“This partnership reflects our commitment towards building stronger regional agricultural alliances that contribute meaningfully to food security, supply chain resilience, and sustainable growth across the GCC.”

Faisal Al Battal, CEO of DAVA Agricultural, added:

“This strategic collaboration with NRTC Holding Group opens new opportunities for agricultural cooperation, knowledge exchange, and long-term regional market development.”

Strengthening Regional Food Security Through Collaboration

The partnership between NRTC Holding Group and DAVA Agricultural highlights the growing importance of cross-border collaboration within the GCC’s evolving agri-food landscape.

As the region continues to invest in sustainable agriculture, resilient supply chains, controlled-environment farming, and food security infrastructure, partnerships like this are expected to play a critical role in shaping the future of agriculture across the Middle East.

By combining NRTC’s regional distribution scale and integrated supply chain expertise with DAVA’s advanced agricultural production capabilities, both organisations aim to contribute towards a more resilient, sustainable, and innovation-driven agri-food ecosystem for the GCC.

Fresh Blackberries: Nutrition, Benefits, Uses & Sourcing Guide

In today’s health-conscious and flavor-driven food culture, berries have carved out a special place, and blackberries stand out as one of the most sought-after varieties. 

Known for their deep, glossy color and bold taste, blackberries bring together indulgence and nutrition in every bite. Whether you’re a chef crafting a gourmet dessert, a café owner looking to elevate your menu, or a health-focused consumer seeking natural superfoods, blackberries offer unmatched versatility and value. 

Across the UAE, the demand for fresh, premium-quality fruits continues to rise, driven by evolving culinary trends and a growing emphasis on wellness. Blackberries, with their vibrant appearance and nutrient-rich profile, are increasingly featured in everything from breakfast bowls and smoothies to fine dining creations. Their unique balance of sweetness and tang makes them a favorite ingredient for both traditional and modern recipes. 

In this blog, we explore everything you need to know about blackberries, from their taste and nutritional benefits to how they are consumed and sourced in the UAE.

What are Blackberries?

Blackberries are small, dark purple to black fruit that belongs to the Rubus genus in the rose family. It grows on thorny shrubs and is made up of tiny drupelets clustered together, giving it a juicy, slightly coarse texture. Blackberries are widely cultivated in temperate regions and are valued for their versatility in both sweet and savory dishes.

How does Blackberries taste?

Blackberries have a distinctive balance of sweet and tart flavors. When fully ripe, they are juicy, mildly sweet, and slightly tangy with earthy undertones. Their complexity makes them ideal for desserts, beverages, and even gourmet salads.

Nutritional Facts Of Blackberries

Blackberries are a nutrient-dense fruit packed with essential vitamins and minerals: 

  • Rich in Vitamin C, supporting immunity 
  • High in dietary fiber, aiding digestion 
  • Contains Vitamin K for bone health 
  • Loaded with antioxidants like anthocyanins 
  • Low in calories, making them ideal for healthy diets

Health Benefits of Blackberries

Blackberries are considered a superfood due to their powerful health benefits: 

  • Boost immune system with high antioxidant content
  • Support heart health by reducing inflammation 
  • Promote healthy skin through vitamins and phytochemicals 
  • Improve digestion due to high fiber levels 
  • Help regulate blood sugar levels

How are Blackberries consumed in the UAE?

In the UAE, blackberries are enjoyed in a variety of ways: 

  • Fresh as a healthy snack 
  • Blended into smoothies and juices 
  • Used as toppings for breakfast bowls, yogurt and desserts 
  • Incorporated into bakery items like tarts, cakes and pastries 
  • Featured in upscale dining as part of sauces, salads and gourmet plating 

Their premium appeal and vibrant color make them especially popular in hotels, restaurants and catering businesses.

Where are Blackberries sourced from in the UAE?

To meet the growing demand, blackberries in the UAE are typically imported from leading agricultural regions such as the USA, Mexico, Spain, and the Netherlands. 

These countries provide high-quality berries cultivated under strict agricultural standards, ensuring freshness, safety, and consistent taste.

NRTC’s Commitment to Quality Blackberries

At NRTC Group, quality and freshness are at the core of everything we do. We carefully source premium blackberries from trusted global farms that meet stringent quality and safety standards. Each batch is handled with precision to preserve its freshness, flavor, and nutritional value throughout the supply chain. 

For the past 50+ years, NRTC has been supplying blackberries in bulk quantities to restaurants, hotels, and catering businesses, while also offering convenient smaller packs for everyday consumers through NRTC Fresh

This ensures that, whether for commercial use or home consumption, customers receive only the finest, farm-fresh blackberries every time.

Final Thoughts:

Blackberries are more than just a delicious fruit; they are a powerful combination of flavor, nutrition, and culinary versatility. Their ability to enhance both simple and sophisticated dishes has made them a staple in kitchens across the UAE, from homes to high-end restaurants. 

As consumers continue to prioritize fresh, wholesome ingredients, the popularity of blackberries is only set to grow further. Ensuring consistent quality and freshness, however, requires expertise, reliable sourcing, and a strong supply chain. 

This is where NRTC Group plays a crucial role in delivering the best produce to the market. By choosing high-quality blackberries sourced from leading global farms, businesses and consumers alike can enjoy superior taste, better nutritional value, and a more satisfying overall experience. 


Want to purchase in bulk for your business or in smaller quantities for your home? We have got you covered.

Fruits and Vegetables High in Fiber You Can Buy in the UAE

A healthy diet starts with smart choices—and fruits and vegetables high in fiber are among the most powerful additions you can make. Whether you’re aiming to improve digestion, maintain a healthy weight, or simply eat cleaner, fiber-rich produce offers a natural, effective solution. 

The good news? The UAE market is abundant with fresh, high-quality fruits and vegetables that are naturally rich in fiber and easy to include in everyday meals.

In this blog, we explore everything you need to know about high fiber fruits and vegetables, what the benefits of consuming them are, and where to source them if you are in the UAE.

Why Is High Fiber an Essential Property in Fruits and Vegetables?

Dietary fiber is a type of carbohydrate found in plant-based foods that the body cannot fully digest. While that might sound unimportant, it’s exactly what makes fiber so valuable. 

Fiber plays a key role in regulating digestion, supporting gut health, and stabilizing blood sugar levels. It is broadly classified into soluble fiber (which helps lower cholesterol and control blood sugar) and insoluble fiber (which aids digestion and prevents constipation). 

Fruits and vegetables are among the best natural sources of fiber, offering a combination of nutrients, antioxidants, and hydration—making them essential for a balanced diet.

Benefits of Consuming High Fiber Fruits and Vegetables

Adding more fiber-rich produce to your diet can have a noticeable impact on your overall health: 

  • Improved digestion: Fiber helps maintain regular bowel movements and supports gut health.
  • Heart health support: It can help lower cholesterol levels and reduce the risk of heart disease. 
  • Better blood sugar control: Fiber slows sugar absorption, preventing spikes. 
  • Weight management: High-fiber foods keep you fuller for longer, reducing overeating. 
  • Reduced risk of chronic diseases: Diets rich in fiber are linked to lower risks of conditions like diabetes and cardiovascular disease.

High Fiber Fruits and Vegetables Available in the UAE

The UAE imports and locally sources a wide variety of fresh produce, making it easy to access fiber-rich options year-round. 

High Fiber Fruits 

  • Avocados – around 10g fiber per fruit 
  • Apples – 3–4g fiber per medium fruit 
  • Pears – nearly 3g fiber per serving 
  • Berries (strawberries, raspberries) – rich in fiber and antioxidants 
  • Bananas – especially when slightly unripe 

High Fiber Vegetables 

  • Broccoli – nutrient-dense and fiber-rich 
  • Carrots – easy to snack on raw or cooked 
  • Sweet potatoes – filling and high in fiber 
  • Beetroot – supports digestion and blood pressure 
  • Artichokes & Brussels sprouts – among the highest in fiber

These foods are commonly available in UAE supermarkets, fresh markets, NRTC Fresh and through Reliable Produce Suppliers.

How to Include High Fiber Fruits and Vegetables in Your Diet

Incorporating fiber-rich foods doesn’t require a complete diet overhaul—small, consistent changes work best: 

  • Start your day with fruit bowls or smoothies (add berries or bananas) 
  • Include raw vegetables like carrots and cucumbers as snacks 
  • Add fiber-rich vegetables like broccoli or sweet potatoes to lunch and dinner 
  • Keep the skin on fruits like apples and pears for maximum fiber 
  • Mix fruits into yogurt or oats for a quick fiber boost 

Consistency is key—gradually increasing fiber intake while staying hydrated helps your body adapt comfortably.

How NRTC Group Ensures Fresh, High-Fiber Produce

When it comes to sourcing fruits and vegetables high in fiber, quality and freshness are critical. NRTC Group is known for maintaining high standards in sourcing and distribution across the UAE. 

NRTC Group focuses on:

  • Careful sourcing: Partnering with trusted farms globally and locally 
  • Quality control: Ensuring produce retains its natural nutritional value, including fiber content
  • Efficient supply chains: Minimizing transit time to preserve freshness 
  • Wide variety: Offering a diverse selection of fruits and vegetables suited to different dietary needs 

This commitment ensures that consumers and businesses receive produce that is not only fresh but also nutritionally rich.

Conclusion:

Choosing fruits and vegetables high in fiber is one of the simplest ways to improve your diet and overall well-being. With a wide variety of options readily available in the UAE, it’s easier than ever to make fiber a daily habit. 

By sourcing from trusted suppliers like NRTC Group / NRTC Fresh and incorporating these foods into your meals, you can enjoy better digestion, improved health, and sustained energy—naturally. 


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Sustainable Farming in the UAE: A Smarter Way to Grow

sustainable farming in the uae

When you think of the UAE, sprawling deserts and soaring skylines probably come to mind, not lush farms or abundant crops. Yet, behind the scenes, the country is quietly transforming how food is grown. With limited freshwater resources, extreme temperatures, and a heavy reliance on food imports, the UAE faces a unique challenge: how to feed a growing population without exhausting its natural resources. 

This is where sustainable farming in the UAE steps in as a game changer. It’s not just about growing food, it’s about doing it smarter, cleaner, and more responsibly. From high-tech vertical farms in urban spaces to hydroponic systems that use a fraction of the water traditional farming requires, the UAE is redefining what agriculture looks like in a desert environment. 

What makes this shift even more compelling is the urgency behind it. Food security is no longer a distant concern; it’s a present-day priority. Sustainable farming offers a practical solution, blending innovation with environmental stewardship to ensure that future generations have access to fresh, locally grown food. 

And as more organizations, farmers, and policymakers embrace this approach, the UAE is steadily positioning itself as a global leader in sustainable agriculture.

What is Sustainable Farming?

Sustainable farming is all about growing crops and raising livestock in ways that don’t harm the environment, conserve natural resources, and support long-term food production. It focuses on efficient water use, soil health, reduced chemical inputs, and environmentally friendly practices like organic farming, hydroponics, and vertical farming. 

In simple terms, it’s farming that works with nature instead of against it.

Sustainable Farming in the UAE vs Conventional Farming: What’s the difference?

Traditional farming methods often rely heavily on chemical fertilizers, pesticides, and large amounts of water to maximize short-term yields. While effective in the short run, these practices can degrade soil quality, waste water, and harm ecosystems over time. 

Sustainable farming flips that approach. It emphasizes: 

  • Water conservation through drip irrigation and smart systems 
  • Natural fertilizers and pest control Soil regeneration instead of depletion 
  • Energy-efficient and climate-smart technologies 

Instead of chasing quick results, it focuses on long-term productivity and environmental balance.

Benefits of Sustainable Farming in the UAE

The advantages go beyond just environmental protection and quality produce: 

1. Water Efficiency: Critical in a desert country like the UAE
2. Healthier Food: Reduced chemical use means cleaner produce
3. Soil Preservation: Keeps land fertile for future generations
4. Lower Environmental Impact: Cuts down pollution and carbon footprint
5. Economic Resilience: Farmers save costs over time and reduce dependency on imports

It’s a win-win for farmers, consumers, local logistics and the planet.

Why Sustainable Farming Matters in the UAE

The UAE faces unique agricultural challenges: extreme heat, scarce water resources, and limited arable land. That’s exactly why sustainable farming in the UAE is so important. 

By adopting modern techniques like hydroponics and controlled-environment agriculture, the country can grow food locally with minimal water use. This reduces reliance on imports, strengthens food security, and supports national sustainability goals. 

In a region where every drop of water counts, sustainable farming isn’t optional; it’s essential, and the right time to switch, if not before, is now.

How NRTC Group is Supporting Sustainable Farming in the UAE

NRTC Group is playing a key role in advancing sustainable farming in the UAE – through innovation and smart agricultural solutions, while helping shift the industry towards more efficient and eco-friendly methods. 

NRTC Group focuses on sourcing and distributing fresh produce while supporting farming partners who use sustainable techniques. By encouraging better supply chain practices, reducing waste, and promoting responsible sourcing, we are contributing to a more sustainable agricultural ecosystem in the region. 

All our efforts align with the UAE’s broader vision of building a resilient, future-ready food system, one that balances productivity with environmental responsibility.

Final Thoughts: Building a Greener Future, One Harvest at a Time

Sustainable farming in the UAE is more than just a response to environmental challenges; it’s a bold step towards long-term resilience and independence. In a region where natural limitations once defined what was possible, innovation is now rewriting the rules. 

By adopting sustainable practices, the UAE isn’t just improving how food is produced; it’s reshaping its entire agricultural ecosystem. Farmers are becoming more resource-efficient, businesses are prioritizing responsible sourcing, and consumers are gaining access to fresher, healthier produce grown closer to home. 

The journey is still evolving, but the direction is clear. Sustainable farming is no longer an alternative—it’s the future. And with continued collaboration between government initiatives, private companies like NRTC Group, and forward-thinking farmers, the UAE is laying the foundation for a food-secure and environmentally balanced tomorrow.


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Dubai Central Fruit and Vegetable Market: Everything You Need to Know

Dubai-Central-Fruit-and-Vegetable-Market

What Is the Dubai Central Fruit and Vegetable Market?

The Dubai Central Fruit and Vegetable Market, also known as Al Aweer Market or Ras Al Khor Market, is the beating heart of fresh produce trade across the entire Gulf. Operated under the Dubai Municipality & DP World, this is not your average farmers’ market. It is the largest wholesale fruit and vegetable market in the GCC, a sprawling hub that connects farms from six continents to kitchens, restaurants, supermarkets, and exporters across the UAE and beyond.

Inaugurated on 3 July 2004, the market was built to centralise and regulate Dubai’s growing demand for fresh produce. Since then, it has become far more than a trading floor; it is a critical pillar of the UAE’s food security infrastructure, handling an extraordinary volume of goods every single day.

Key Metrics: 1M+ Square Meters | 7,000+ Tonnes Produce Daily | 20,000+ Visitors Daily | 1,000+ Wholesalers | 20+ Source Countries & Growing Everyday

Beyond scale, what makes the Dubai Central Fruit & Vegetable Market remarkable is its diversity. You’ll find everything from locally grown Emirati dates and fresh herbs to exotic durian from Southeast Asia, truffles from Europe, and yams from Africa. Top chefs at Dubai’s Michelin-starred restaurants regularly visit to source rare, seasonal ingredients that simply cannot be found anywhere else in the region.

Where is Central Fruit and Vegetable Market located?

The market is situated in Ras Al Khor Industrial Area 3, in the Al Aweer district of central Dubai. It lies close to the Sheikh Mohammed Bin Zayed Road (E311), making it highly accessible from virtually anywhere in the emirate.

How to get there?

  • By Car: From Deira, Bur Dubai, or Sharjah — approximately 20–30 minutes via E311
  • By Public Transport: Red Line Metro to Rashidiya station, then a 15-minute taxi ride
  • Nearby landmarks: Dragon Mart, Warsan, and the Chinese Market

How to Pick the Right Fruits and Vegetables from the market?

 1. Inspect the skin and surface

Look for vibrant, even colour. Avoid produce with bruises, soft spots, wrinkles, or discolouration; these signal age or damage during transport.

2. Check for the firmness

Gently press fruits like mangoes and avocados. They should yield slightly but not feel mushy. Vegetables like carrots and broccoli should feel firm and crisp.

3. Check freshness indicators

For leafy greens and herbs, look for bright colour and no wilting. Fresh-cut stems and moist surfaces indicate recent harvesting.

4. Weight & Density

High-quality fruits feel heavier than they look; this indicates high water content and freshness. Lightweight produce often means it has dried out.

5. Shop in the early hours

The market is most active in the early morning hours. Arriving between 6 and 9 AM gives you access to the freshest shipments before peak trading begins.

The market caters to both individual buyers and bulk purchasers. While most of the floor activity is wholesale, with vendors selling by the crate or carton, many stalls readily serve smaller quantities for restaurants, households, or specialty buyers. Don’t hesitate to ask vendors about the country of origin and harvest date; experienced traders are generally transparent and knowledgeable about their stock. 

For businesses sourcing in volume, consider visiting the wholesale section, where 1,000+ wholesalers offer competitive pricing on bulk orders. Buying direct from this section can deliver significant savings compared to retail channels, especially for seasonal produce.

NRTC’s Uninterrupted Fresh Produce: No Matter What

For over 53 years, NRTC Group has been at the centre of Dubai’s fresh produce ecosystem, operating from 11 strategic locations within the Dubai Central Market and serving retailers, hotels, supermarkets, and foodservice businesses across the UAE and wider GCC. 

What sets us apart is the infrastructure we have built for resilience. We import more than 500 tonnes of fresh fruits and vegetables daily in the ‘Al Awir Market’ from Lebanon, Turkey, Egypt, Saudi Arabia, Oman, Morocco, and Jordan, using land, sea, and air transport to ensure continuity even when a single route faces disruption. 

When critical conditions demand it, we activate air freight capacity through major carriers, having secured approximately 800 tonnes via air freight in a single week during a recent supply challenge, with an additional 17,000 tonnes on the way via ocean freight. Backed by 35 temperature-controlled cold storage rooms, a fleet of 300+ Dubai Municipality-approved chiller vehicles, and 55 exclusive global trading partners spanning six continents. 

Our supply chain is designed to absorb shocks, from weather disruptions and port delays to seasonal shortages, without passing any uncertainty on to the businesses it serves. Every shipment is tracked through a full traceability system, and every product complies with ISO 22000 and HACCP standards, from the farm to your shelf.

Key Capabilities: 2750+ tonnes sourced daily [1 Million Tonnes Annually]  |  300+ chiller vehicles  |  35 cold storage rooms  |  200+ global partners  |  ISO 22000 & HACCP certified  |  Air, sea & land logistics

Final Thoughts:

Whether you operate a fine dining restaurant in Downtown Dubai, a supermarket chain across the UAE, or a hotel catering to thousands of guests, the Dubai Fruit and Vegetable Market is likely the origin point of your fresh produce, even if indirectly. Its scale, variety, and competitive pricing make it irreplaceable in the regional food supply chain. 

But navigating the market efficiently,  securing consistent quality, managing seasonal availability, and maintaining cold chain integrity from market floor to kitchen, is where the real challenge lies for most businesses. 

That’s precisely where a trusted supply partner like NRTC Group transforms the equation: taking on the complexity of global sourcing, compliance, and last-mile delivery so businesses can focus on what they do best.


Ready to simplify your fresh produce sourcing in the UAE?

NRTC Group supplies businesses with consistent, premium-quality fruits and vegetables, with zero disruption to your supply chain.


 

NRTC Group at Emirates Agriculture Conference & Exhibition 2026 (EAC&E) 22–26 April 2026 | ADNEC, Al Ain

NRTC Group participated in the 2nd Emirates Agriculture Conference & Exhibition (EAC&E) 2026, a premier UAE platform focused on food security, sustainable agriculture, and local farm development. Held at ADNEC Al Ain from 22–26 April 2026, the event brought together policymakers, industry leaders, and innovators shaping the future of the UAE’s agri-food ecosystem.

As part of Ghitha Holding, NRTC—alongside Al Ain Farms—presented its integrated farm-to-fork supply chain, showcasing capabilities across sourcing, farming, processing, and distribution. The participation highlighted key group entities including Ripe Organic and Taaza, reinforcing NRTC’s role in building a resilient and scalable food ecosystem in the UAE.

Strategic MoU & Leadership Engagement

A major highlight was the signing of a strategic MoU with the National Agricultural Centre (NAC), aimed at empowering UAE farmers through structured market access and efficient distribution networks.

The occasion was honoured by H.E. Abdulla bin Touq Al Marri (Minister of Economy), H.E. Abdullah bin Sultan bin Awad Al Nuaimi (Minister of Justice), H.E. Amna bint Abdullah Al Dahak (Minister of Climate Change and Environment), and H.E. Jemal Beker Abdula (Ambassador of Ethiopia to the UAE)—underscoring the national priority of advancing sustainable agriculture and food systems.

Showcasing Local Agriculture & Innovation

The NRTC pavilion featured:

Locally sourced produce through Mahsool, supporting 100+ UAE farms

Organic products and consumer engagement via Ripe Organic

Value-added offerings from Taaza, including juices and ready-to-eat products

Live product sampling and interactive displays highlighted NRTC’s leadership in traceability, sustainability, and agri-tech integration.

Driving UAE Food Security & Sustainability

Through its vertically integrated ecosystem, NRTC continues to support:

End-to-end traceability and transparent supply chains

Reduced food miles and operational waste

Improved farmer livelihoods and market access

NRTC’s participation at EAC&E 2026 reinforces its alignment with the UAE’s Food Security Strategy 2051, positioning the Group as a key contributor to a sustainable, locally driven, and future-ready agri-food sector.

6 Must-Have Vegetables for Salad That Actually Make It Worth Eating

6 Must-Have Vegetables for Salad

6 Must-Have Vegetables for Salad That Actually Make It Worth Eating

Let’s face it – not all salads are created equal. Some feel like a chore to get through, while others are actually satisfying, fresh, and something you’d choose to eat. The difference usually comes down to what you put in the bowl. 

A great salad isn’t just about tossing in a few random veggies and hoping for the best. It’s about picking the right ones, the kind that add crunch, color, flavor, and enough substance to keep you full. Once you know which vegetables really pull their weight, salads stop feeling boring and start feeling like a proper meal. 

Here are six must-have vegetables that can turn any basic salad into something genuinely worth eating.

1. Lettuce (Romaine / Iceberg / Butter Leaf)

It all starts here. Lettuce is the base of almost every salad on the planet, and honestly, the variety you pick matters more than people think.

Nutritional value:

  • Very low in calories — roughly 15 calories per cup
  • Good source of Vitamin K and Vitamin A
  • Contains folate, important for cell health
  • High water content — keeps you hydrated
  • Romaine specifically is higher in fibre and Vitamin C than iceberg

How to use it in salads: 

Romaine is the classic choice for Caesar salads — it holds up well to heavier dressings. Iceberg gives you that satisfying crunch in everyday mixed salads. Butter leaf is soft and mild, great when you want something lighter. Tear the leaves by hand rather than cutting them — it keeps the texture better and honestly just feels right.

2. Tomatoes (Cherry / Roma / Vine)

Tomatoes might just be the most universally loved salad ingredient. They add colour, juiciness, and a subtle sweetness that balances out sharper greens and tangy dressings.

Nutritional value:

  • Rich in lycopene — a powerful antioxidant linked to heart health and cancer prevention
  • Good source of Vitamin C and Vitamin K
  • Around 25–35 calories per cup
  • Contains potassium for blood pressure management
  • High in water content, supporting hydration

How to use them in salads: 

Cherry tomatoes are perfect halved and tossed in — no fuss, great flavour burst. Roma tomatoes work well diced into Mediterranean or grain-based salads. For a classic Caprese-style, thick-sliced vine tomatoes with mozzarella and basil are hard to beat. Pro tip: don’t refrigerate tomatoes before adding them — room temperature tomatoes taste significantly better.

3. Cucumber

If tomatoes bring the juice, cucumbers bring the cool. There’s something incredibly refreshing about cucumber in a salad — it lightens everything up and adds a crisp bite that works with almost any combination of ingredients.

Nutritional value:

  • Extremely low calorie — about 16 calories per cup
  • Made up of roughly 95% water — one of the most hydrating foods you can eat
  • Contains Vitamin K, magnesium, and potassium
  • Has anti-inflammatory properties
  • Supports kidney health and digestion

How to use it in salads: 

Slice thinly for Greek salads, dice into chunks for chopped salads, or use a peeler to create ribbons for a more elegant presentation. Cucumbers pair brilliantly with feta, mint, red or white onion, and lemon — a combo that never gets old. If you want extra crunch, leave the skin on.

4. Bell Peppers (Red, Yellow, Orange)

Bell peppers are one of those vegetables that make a salad look as good as it tastes. Their vivid colours instantly make any bowl more appealing — and they pack a serious nutritional punch while they’re at it.

Nutritional value:

  • Exceptionally high in Vitamin C — a single red bell pepper has more than an orange
  • Rich in antioxidants including beta-carotene and capsanthin
  • Around 30–40 calories per cup
  • Contains Vitamin B6 and folate
  • Red peppers specifically are higher in nutrients than green ones (they’re just more mature)

How to use them in salads: 

Slice into thin strips for mixed salads, dice small for grain bowls, or chop into chunks for hearty pasta salads. Their natural sweetness balances bitter greens like arugula or radicchio really well. You can also roast them and add to warm salads for a completely different (and deeply satisfying) flavour profile.

5. White Onion

This one divides people, but hear us out. When used right, white onion doesn’t overpower a salad. Instead, it adds a sharp, punchy depth of flavour that makes everything else taste more alive.

Nutritional value:

  • Contains quercetin, a flavonoid with strong anti-inflammatory and antioxidant effects
  • Good source of Vitamin C and B vitamins
  • Around 45 calories per half cup
  • Rich in prebiotics that feed good gut bacteria
  • Has natural antibacterial properties

How to use it in salads: 

The key with white onions is thinly slicing them, almost translucent. If the raw flavour feels too intense, soak the slices in cold water or a splash of red wine vinegar for 10–15 minutes. It mellows the sharpness without losing the flavour. White onion works especially well in Mediterranean salads, avocado salads, and anything with a citrus-based dressing.

6. Carrots

Carrots don’t always get the spotlight in salad conversations, but they absolutely deserve it. They bring sweetness, crunch, colour, and nutrition — all in one simple vegetable that’s available year-round and costs next to nothing.

Nutritional value:

  • One of the richest sources of beta-carotene, which converts to Vitamin A in the body
  • Supports eye health, skin health, and immune function
  • Around 50 calories per cup
  • High in fibre — helps you feel fuller for longer
  • Contains Vitamin K, potassium, and antioxidants

How to use them in salads:

Grate carrots for a classic shredded carrot salad or use a julienne peeler for thin matchstick strips. They work beautifully in Asian-style salads with sesame dressing, or simply tossed into everyday mixed greens for extra colour and crunch. Roasted carrots also make an excellent warm salad addition when you want something a bit more hearty.

Build Your Perfect Salad Bowl

Here’s a simple formula that works every time:

Base (Lettuce) + Hydration (Cucumber + Tomato) + Colour (Bell Pepper + Carrot) + Bite (White Onion) = A salad you’ll actually look forward to eating.

The beauty of these six vegetables for salad is that they’re all widely available, affordable, and genuinely good for you. No superfoods with unpronounceable names, no expensive speciality items — just honest, wholesome produce that your body knows what to do with.

Mix and match, try different dressings, add a protein if you like — but start with these six and you’ll never be stuck with a boring salad again.


Need fresh vegetables for your perfect Salad Bowl in the UAE?
Order from NRTC Fresh now.


 

The Green Canvas: How NRTC Celebrated World Art Day with Colour, Creativity, and Community

Art and freshness may not seem like obvious companions — but at NRTC, we’ve always believed that the way we think about fresh produce is as much a mindset as it is a supply chain. So when World Art Day came around this year, we decided to celebrate it in the most NRTC way we know how: by bringing our community together and letting creativity take centre stage.

The result was The Green Canvas — a guided community painting event hosted at our Nad Al Hamar facility, and one of the most vibrant afternoons we’ve had within these walls.

Twenty Voices. One Theme.

Twenty participants, each selected through our Instagram contest, arrived at Nad Al Hamar with no brief other than a theme: The Future of Fresh. It’s a phrase that sits at the heart of everything NRTC does — from the farms we source from to the technology we use to get produce from field to table. But on this day, it became a canvas prompt.

What does the future of fresh look like? Is it a colour? A landscape? A feeling? Each of our 20 participants had their own answer — and they painted it.

Guided by Katerina

The session was led by Katerina Molostova — artist, art enthusiast, and mentor — who brought both structure and freedom to the experience. Katerina guided participants through the process with warmth and expertise, encouraging them to let go of perfectionism and lean into expression. Under her guidance, what began as blank canvases quickly became a room full of colour, conversation, and creativity.

The Best Strokes Award

At the end of the session, all 20 paintings were displayed and assessed. One stood apart — a piece that captured the theme with exceptional creativity, colour, and composition. That participant was awarded the Best Strokes Award for their masterpiece.

 

But in the spirit of the day, every participant was a winner. Each person went home with a Certificate of Participation and a curated set of gifts from NRTC — a small token of appreciation for showing up, creating something meaningful, and making the afternoon what it was.

 

More Than an Event

The Green Canvas wasn’t just a World Art Day activation. It was a reminder of what community engagement can look like when it’s rooted in genuine values. NRTC’s mission has always extended beyond logistics and produce — we care about the people who trust our brand, and we want to build spaces where that relationship goes deeper than a purchase.

 

Art, much like fresh food, is about care, attention, and the belief that what you put into something matters. That’s the spirit The Green Canvas was built on — and it’s the spirit we’ll carry into every community experience we create going forward.

 

A warm thank you to Katerina Molostova for her guidance and energy, and to all 20 participants for making The Green Canvas a day worth remembering. 🎨🌿

 

Follow NRTC on Instagram and LinkedIn for updates on upcoming community events and contests.

#TheGreenCanvas #WorldArtDay #NRTCFresh #FutureOfFresh #NRTCCommunity

Resilience in Motion: Supporting the UAE’s Stability Through Strong Supply Chains

In times of regional uncertainty, nations are defined not only by the challenges they face—but by how they respond to them.

The United Arab Emirates continues to demonstrate a model of stability, resilience, and unity, guided by strong leadership and a clear vision for the future. This approach ensures that businesses, communities, and critical sectors continue to operate with confidence, even in evolving circumstances.

At NRTC Holding Group, we are proud to contribute to this stability by playing a vital role in the country’s supply chain ecosystem.

A Nation United

Across the UAE, a powerful sense of unity continues to bring people together.

Recent national initiatives, including the call to raise the UAE flag across homes, institutions, and workplaces, reflect a shared commitment to solidarity, strength, and collective pride. Citizens and residents alike stand united under one flag—reinforcing the values that define the nation.

This unity is not only symbolic—it is reflected in the seamless functioning of infrastructure, institutions, and industries across the country.

A Symbol Raised Across NRTC

In response to this national call, NRTC has proudly hoisted the UAE flag across all its offices, warehouses, and operational facilities.

This act is more than symbolic. It represents our alignment with the values that define the UAE: unity, resilience, and shared responsibility.

Across every location, the flag stands as a daily reminder of our role in supporting the nation’s stability—ensuring that essential goods continue to move efficiently across the country.

The Role of Supply Chains in National Stability

Behind every stable economy is a reliable and resilient supply chain.

At NRTC, our responsibility is clear:

  • Ensuring uninterrupted access to essential goods
  • Maintaining operational consistency across our network
  • Supporting businesses that depend on timely and reliable delivery

Through proactive planning, diversified sourcing strategies, and robust logistics capabilities, we continue to operate with stability—even in complex regional environments.

Our focus remains on delivering consistency, reliability, and service excellence across every touchpoint.

People at the Core

Our people are the foundation of everything we do.

From warehouse teams to drivers and logistics coordinators, their dedication ensures that daily life continues smoothly for businesses and communities across the UAE.

Their resilience, professionalism, and commitment reflect the same values that define the nation—unity, responsibility, and pride in contribution.

Looking Ahead

As the region continues to evolve, the importance of resilient and adaptable supply chains will only grow.

At NRTC, we remain committed to:

  • Strengthening operational efficiency
  • Investing in future-ready logistics solutions
  • Supporting the UAE’s long-term food security strategy

We see this not only as a business priority, but as a responsibility to the communities and partners we serve.

Moving Forward Together

In the UAE, stability is built through leadership, unity, and collaboration.

We extend our appreciation for the UAE’s leadership, whose vision and commitment continue to foster a secure and resilient environment for growth and progress.

At NRTC, we are proud to play our part in supporting this journey.

Together, under one flag, we move forward—stronger, more resilient, and ready for what lies ahead.

Finding the Right Fruit And Vegetables Supplier in Dubai

Finding the right fruit & vegetables supplier in Dubai

Finding the Right Fruit And Vegetables Supplier in Dubai

Let’s be honest — Dubai moves fast. Restaurants fill up by 7pm, hotel buffets need to be stocked before sunrise, and grocery shelves can’t afford to be empty. Whether you’re running a five-star kitchen, a busy supermarket, or a growing food business, one thing is true for everyone: Your produce supplier can make or break your operation.

Finding a reliable wholesale fruit and vegetables supplier in Dubai isn’t just about price. It’s about consistency, quality, speed, and the peace of mind that comes from knowing your supply chain won’t let you down.

Why Having a Reliable Wholesale Produce Partner Actually Matters?

You might think sourcing wholesale fruit & vegetables is simple — just find the cheapest option and place an order. But anyone who’s been in the food business for more than a week knows it’s not that straightforward.

  • Freshness Is Non-Negotiable: Fruits and vegetables have a short shelf life. A delay of even a few hours in transit, or poor cold chain management, can mean the difference between crisp, vibrant produce and a box of wilted disappointment. In a city like Dubai — where temperatures regularly soar above 40°C — cold chain logistics are everything.
  • Consistency Builds Trust With Your Own Customers: Your customers expect the same quality every time they visit. When you rely on an unreliable wholesale supplier, that inconsistency trickles down to your menu, your shelves, or your kitchen. A missed delivery or substandard batch doesn’t just cost you money — it costs you reputation.
  • Supply Chain Disruptions Are Real: Global events, seasonal fluctuations, and logistical hiccups mean supply chains can get rocky. A supplier with strong international sourcing networks and proactive communication will help you navigate these bumps far better than a vendor who disappears when things get complicated.

Bottom line? Partnering with the right wholesale fruit & vegetables supplier in Dubai isn’t a nice-to-have backup option — it’s a business necessity.

What to Look for When Choosing a Wholesale Fruit & Vegetables Supplier?

Not all suppliers are created equal. Here’s a practical checklist to help you separate the great from the good (and avoid the unreliable):

  • Experience and Market Knowledge: How long have they been operating? Do they understand Dubai’s unique market — the diverse consumer base, the hospitality-heavy demand, the import regulations? Experience isn’t just a number; it reflects a supplier’s ability to adapt, problem-solve, and maintain quality over time.
  • Cold Chain Infrastructure: Ask about their cold storage and refrigerated transport capabilities. Do they have modern cold rooms? Are their delivery vehicles temperature-controlled and regularly maintained? This is especially critical for wholesale fruit & vegetables, where freshness is everything.
  • Product Range and Sourcing: Can they supply everything you need, or will you be juggling multiple vendors? A good supplier sources from diverse global markets — so you’re not left scrambling when a specific region faces a crop shortage.
  • Quality Certifications: Look for suppliers who follow internationally recognised food safety standards. Certifications like ISO 22000 and HACCP compliance are strong indicators that a supplier takes quality seriously — not just when it’s convenient.
  • Delivery Reliability: Ask about their delivery track record. Do they have their own fleet, or do they depend on third parties and supply partners? In-house logistics often means better accountability and faster turnaround times.
  • Customer Service and Communication: This one’s underrated. Can you reach them easily? Do they proactively flag issues before they become problems? Do they use modern supply chain and tracking technologies? A supplier who communicates well is worth its weight in gold during a supply disruption.
  • Scalability: As your business grows, can your supplier grow with you? Make sure they have the capacity to scale their service — without compromising on the quality or speed you’ve come to expect.

Meet NRTC Group — Dubai’s Trusted Wholesale Fruit & Vegetables Partner

If you’ve been searching for a wholesale fruit & vegetables supplier in Dubai that ticks all the boxes above, let us introduce you to NRTC Group.

With over 50 years of industry experience, NRTC has grown from a local trading operation into one of the region’s most trusted names in fresh produce distribution.

  • Half a Century of Expertise: 50+ years in the industry is not a small feat. We have seen Dubai’s food sector evolve from the ground up and consistently been ahead of the curve. That institutional knowledge is a massive advantage when it comes to navigating seasonal supply changes, market trends, and client expectations.
  • Scale That Supports Your Business: We operate across 9 companies, with 11 strategic locations inside the Dubai Central Market, supported by over 1,000 dedicated employees. This level of infrastructure means they can handle high-volume orders efficiently — without cutting corners on quality.
  • A Cold Chain You Can Actually Count On: We run a fleet of 300+ municipality-approved, HACCP-calibrated refrigerated vehicles ranging from 2-ton to 7-ton units. Our cold storage facility in Nadd Al Hamar spans 100,000 sq ft with 35 international-standard cold rooms and a total capacity of 20,000 tonnes. Simply put, your produce doesn’t just survive the journey — it thrives.
  • Globally Sourced, Locally Delivered: We source fresh fruits and vegetables from the Middle East, Africa, Europe, Australia, North America, and South Asia — giving us one of the broadest product ranges available in the region. We also work with 55 exclusive global trading partners, which means supply continuity even when specific markets face challenges.
  • Certified Quality You Can Trust: Our operations comply with ISO 22000-2005 standards and HACCP principles. Our in-house quality control team monitors every stage of the supply chain — from post-harvest care through to delivery. You’re not just getting produce; you’re getting produce that’s been rigorously checked.
  • Full Traceability: We also use a traceability system that tracks produce from farm to delivery, and can trace products back up the chain if needed. For businesses that need documentation or face compliance audits, this is a major advantage.
  • Beyond Dubai: We don’t just serve the UAE — we export to Oman, Kuwait, Qatar, Egypt, Lebanon, Saudi Arabia, Turkey, and other GCC markets, with branches in Abu Dhabi and Lebanon. If your business has regional ambitions, your supplier should too.

The wholesale fruit & vegetables market in Dubai is competitive, and the stakes are high. Your customers expect quality, and your operations depend on consistency. You need a partner who understands both.

NRTC Group has spent over five decades building exactly that — a business built around delivering fresh produce reliably, safely, and at a competitive price. Whether you’re a restaurant group scaling up, a hospitality brand maintaining standards, or a retailer wanting to simplify your sourcing — NRTC is worth a conversation.


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Also Read:

Mazraati by NRTC: Revolutionizing the UAE’s Farm-to-Fork Supply Chain – https://nrtcgroup.com/mazraati-by-nrtc-revolutionizing-the-uaes-farm-to-fork-supply-chain/