NRTC Group at Emirates Agriculture Conference & Exhibition 2026 (EAC&E) 22–26 April 2026 | ADNEC, Al Ain

NRTC Group participated in the 2nd Emirates Agriculture Conference & Exhibition (EAC&E) 2026, a premier UAE platform focused on food security, sustainable agriculture, and local farm development. Held at ADNEC Al Ain from 22–26 April 2026, the event brought together policymakers, industry leaders, and innovators shaping the future of the UAE’s agri-food ecosystem.

As part of Ghitha Holding, NRTC—alongside Al Ain Farms—presented its integrated farm-to-fork supply chain, showcasing capabilities across sourcing, farming, processing, and distribution. The participation highlighted key group entities including Ripe Organic and Taaza, reinforcing NRTC’s role in building a resilient and scalable food ecosystem in the UAE.

Strategic MoU & Leadership Engagement

A major highlight was the signing of a strategic MoU with the National Agricultural Centre (NAC), aimed at empowering UAE farmers through structured market access and efficient distribution networks.

The occasion was honoured by H.E. Abdulla bin Touq Al Marri (Minister of Economy), H.E. Abdullah bin Sultan bin Awad Al Nuaimi (Minister of Justice), H.E. Amna bint Abdullah Al Dahak (Minister of Climate Change and Environment), and H.E. Jemal Beker Abdula (Ambassador of Ethiopia to the UAE)—underscoring the national priority of advancing sustainable agriculture and food systems.

Showcasing Local Agriculture & Innovation

The NRTC pavilion featured:

Locally sourced produce through Mahsool, supporting 100+ UAE farms

Organic products and consumer engagement via Ripe Organic

Value-added offerings from Taaza, including juices and ready-to-eat products

Live product sampling and interactive displays highlighted NRTC’s leadership in traceability, sustainability, and agri-tech integration.

Driving UAE Food Security & Sustainability

Through its vertically integrated ecosystem, NRTC continues to support:

End-to-end traceability and transparent supply chains

Reduced food miles and operational waste

Improved farmer livelihoods and market access

NRTC’s participation at EAC&E 2026 reinforces its alignment with the UAE’s Food Security Strategy 2051, positioning the Group as a key contributor to a sustainable, locally driven, and future-ready agri-food sector.

6 Must-Have Vegetables for Salad That Actually Make It Worth Eating

6 Must-Have Vegetables for Salad That Actually Make It Worth Eating

6 Must-Have Vegetables for Salad That Actually Make It Worth Eating

Let’s face it – not all salads are created equal. Some feel like a chore to get through, while others are actually satisfying, fresh, and something you’d choose to eat. The difference usually comes down to what you put in the bowl. 

A great salad isn’t just about tossing in a few random veggies and hoping for the best. It’s about picking the right ones, the kind that add crunch, color, flavor, and enough substance to keep you full. Once you know which vegetables really pull their weight, salads stop feeling boring and start feeling like a proper meal. 

Here are six must-have vegetables that can turn any basic salad into something genuinely worth eating.

1. Lettuce (Romaine / Iceberg / Butter Leaf)

It all starts here. Lettuce is the base of almost every salad on the planet, and honestly, the variety you pick matters more than people think.

Nutritional value:

  • Very low in calories — roughly 15 calories per cup
  • Good source of Vitamin K and Vitamin A
  • Contains folate, important for cell health
  • High water content — keeps you hydrated
  • Romaine specifically is higher in fibre and Vitamin C than iceberg

How to use it in salads: 

Romaine is the classic choice for Caesar salads — it holds up well to heavier dressings. Iceberg gives you that satisfying crunch in everyday mixed salads. Butter leaf is soft and mild, great when you want something lighter. Tear the leaves by hand rather than cutting them — it keeps the texture better and honestly just feels right.

2. Tomatoes (Cherry / Roma / Vine)

Tomatoes might just be the most universally loved salad ingredient. They add colour, juiciness, and a subtle sweetness that balances out sharper greens and tangy dressings.

Nutritional value:

  • Rich in lycopene — a powerful antioxidant linked to heart health and cancer prevention
  • Good source of Vitamin C and Vitamin K
  • Around 25–35 calories per cup
  • Contains potassium for blood pressure management
  • High in water content, supporting hydration

How to use them in salads: 

Cherry tomatoes are perfect halved and tossed in — no fuss, great flavour burst. Roma tomatoes work well diced into Mediterranean or grain-based salads. For a classic Caprese-style, thick-sliced vine tomatoes with mozzarella and basil are hard to beat. Pro tip: don’t refrigerate tomatoes before adding them — room temperature tomatoes taste significantly better.

3. Cucumber

If tomatoes bring the juice, cucumbers bring the cool. There’s something incredibly refreshing about cucumber in a salad — it lightens everything up and adds a crisp bite that works with almost any combination of ingredients.

Nutritional value:

  • Extremely low calorie — about 16 calories per cup
  • Made up of roughly 95% water — one of the most hydrating foods you can eat
  • Contains Vitamin K, magnesium, and potassium
  • Has anti-inflammatory properties
  • Supports kidney health and digestion

How to use it in salads: 

Slice thinly for Greek salads, dice into chunks for chopped salads, or use a peeler to create ribbons for a more elegant presentation. Cucumbers pair brilliantly with feta, mint, red or white onion, and lemon — a combo that never gets old. If you want extra crunch, leave the skin on.

4. Bell Peppers (Red, Yellow, Orange)

Bell peppers are one of those vegetables that make a salad look as good as it tastes. Their vivid colours instantly make any bowl more appealing — and they pack a serious nutritional punch while they’re at it.

Nutritional value:

  • Exceptionally high in Vitamin C — a single red bell pepper has more than an orange
  • Rich in antioxidants including beta-carotene and capsanthin
  • Around 30–40 calories per cup
  • Contains Vitamin B6 and folate
  • Red peppers specifically are higher in nutrients than green ones (they’re just more mature)

How to use them in salads: 

Slice into thin strips for mixed salads, dice small for grain bowls, or chop into chunks for hearty pasta salads. Their natural sweetness balances bitter greens like arugula or radicchio really well. You can also roast them and add to warm salads for a completely different (and deeply satisfying) flavour profile.

5. White Onion

This one divides people, but hear us out. When used right, white onion doesn’t overpower a salad. Instead, it adds a sharp, punchy depth of flavour that makes everything else taste more alive.

Nutritional value:

  • Contains quercetin, a flavonoid with strong anti-inflammatory and antioxidant effects
  • Good source of Vitamin C and B vitamins
  • Around 45 calories per half cup
  • Rich in prebiotics that feed good gut bacteria
  • Has natural antibacterial properties

How to use it in salads: 

The key with white onions is thinly slicing them, almost translucent. If the raw flavour feels too intense, soak the slices in cold water or a splash of red wine vinegar for 10–15 minutes. It mellows the sharpness without losing the flavour. White onion works especially well in Mediterranean salads, avocado salads, and anything with a citrus-based dressing.

6. Carrots

Carrots don’t always get the spotlight in salad conversations, but they absolutely deserve it. They bring sweetness, crunch, colour, and nutrition — all in one simple vegetable that’s available year-round and costs next to nothing.

Nutritional value:

  • One of the richest sources of beta-carotene, which converts to Vitamin A in the body
  • Supports eye health, skin health, and immune function
  • Around 50 calories per cup
  • High in fibre — helps you feel fuller for longer
  • Contains Vitamin K, potassium, and antioxidants

How to use them in salads:

Grate carrots for a classic shredded carrot salad or use a julienne peeler for thin matchstick strips. They work beautifully in Asian-style salads with sesame dressing, or simply tossed into everyday mixed greens for extra colour and crunch. Roasted carrots also make an excellent warm salad addition when you want something a bit more hearty.

Build Your Perfect Salad Bowl

Here’s a simple formula that works every time:

Base (Lettuce) + Hydration (Cucumber + Tomato) + Colour (Bell Pepper + Carrot) + Bite (White Onion) = A salad you’ll actually look forward to eating.

The beauty of these six vegetables for salad is that they’re all widely available, affordable, and genuinely good for you. No superfoods with unpronounceable names, no expensive speciality items — just honest, wholesome produce that your body knows what to do with.

Mix and match, try different dressings, add a protein if you like — but start with these six and you’ll never be stuck with a boring salad again.


Need fresh vegetables for your perfect Salad Bowl in the UAE?
Order from NRTC Fresh now.


 

The Green Canvas: How NRTC Celebrated World Art Day with Colour, Creativity, and Community

Art and freshness may not seem like obvious companions — but at NRTC, we’ve always believed that the way we think about fresh produce is as much a mindset as it is a supply chain. So when World Art Day came around this year, we decided to celebrate it in the most NRTC way we know how: by bringing our community together and letting creativity take centre stage.

The result was The Green Canvas — a guided community painting event hosted at our Nad Al Hamar facility, and one of the most vibrant afternoons we’ve had within these walls.

Twenty Voices. One Theme.

Twenty participants, each selected through our Instagram contest, arrived at Nad Al Hamar with no brief other than a theme: The Future of Fresh. It’s a phrase that sits at the heart of everything NRTC does — from the farms we source from to the technology we use to get produce from field to table. But on this day, it became a canvas prompt.

What does the future of fresh look like? Is it a colour? A landscape? A feeling? Each of our 20 participants had their own answer — and they painted it.

Guided by Katerina

The session was led by Katerina Molostova — artist, art enthusiast, and mentor — who brought both structure and freedom to the experience. Katerina guided participants through the process with warmth and expertise, encouraging them to let go of perfectionism and lean into expression. Under her guidance, what began as blank canvases quickly became a room full of colour, conversation, and creativity.

The Best Strokes Award

At the end of the session, all 20 paintings were displayed and assessed. One stood apart — a piece that captured the theme with exceptional creativity, colour, and composition. That participant was awarded the Best Strokes Award for their masterpiece.

 

But in the spirit of the day, every participant was a winner. Each person went home with a Certificate of Participation and a curated set of gifts from NRTC — a small token of appreciation for showing up, creating something meaningful, and making the afternoon what it was.

 

More Than an Event

The Green Canvas wasn’t just a World Art Day activation. It was a reminder of what community engagement can look like when it’s rooted in genuine values. NRTC’s mission has always extended beyond logistics and produce — we care about the people who trust our brand, and we want to build spaces where that relationship goes deeper than a purchase.

 

Art, much like fresh food, is about care, attention, and the belief that what you put into something matters. That’s the spirit The Green Canvas was built on — and it’s the spirit we’ll carry into every community experience we create going forward.

 

A warm thank you to Katerina Molostova for her guidance and energy, and to all 20 participants for making The Green Canvas a day worth remembering. 🎨🌿

 

Follow NRTC on Instagram and LinkedIn for updates on upcoming community events and contests.

#TheGreenCanvas #WorldArtDay #NRTCFresh #FutureOfFresh #NRTCCommunity

Resilience in Motion: Supporting the UAE’s Stability Through Strong Supply Chains

In times of regional uncertainty, nations are defined not only by the challenges they face—but by how they respond to them.

The United Arab Emirates continues to demonstrate a model of stability, resilience, and unity, guided by strong leadership and a clear vision for the future. This approach ensures that businesses, communities, and critical sectors continue to operate with confidence, even in evolving circumstances.

At NRTC Holding Group, we are proud to contribute to this stability by playing a vital role in the country’s supply chain ecosystem.

A Nation United

Across the UAE, a powerful sense of unity continues to bring people together.

Recent national initiatives, including the call to raise the UAE flag across homes, institutions, and workplaces, reflect a shared commitment to solidarity, strength, and collective pride. Citizens and residents alike stand united under one flag—reinforcing the values that define the nation.

This unity is not only symbolic—it is reflected in the seamless functioning of infrastructure, institutions, and industries across the country.

A Symbol Raised Across NRTC

In response to this national call, NRTC has proudly hoisted the UAE flag across all its offices, warehouses, and operational facilities.

This act is more than symbolic. It represents our alignment with the values that define the UAE: unity, resilience, and shared responsibility.

Across every location, the flag stands as a daily reminder of our role in supporting the nation’s stability—ensuring that essential goods continue to move efficiently across the country.

The Role of Supply Chains in National Stability

Behind every stable economy is a reliable and resilient supply chain.

At NRTC, our responsibility is clear:

  • Ensuring uninterrupted access to essential goods
  • Maintaining operational consistency across our network
  • Supporting businesses that depend on timely and reliable delivery

Through proactive planning, diversified sourcing strategies, and robust logistics capabilities, we continue to operate with stability—even in complex regional environments.

Our focus remains on delivering consistency, reliability, and service excellence across every touchpoint.

People at the Core

Our people are the foundation of everything we do.

From warehouse teams to drivers and logistics coordinators, their dedication ensures that daily life continues smoothly for businesses and communities across the UAE.

Their resilience, professionalism, and commitment reflect the same values that define the nation—unity, responsibility, and pride in contribution.

Looking Ahead

As the region continues to evolve, the importance of resilient and adaptable supply chains will only grow.

At NRTC, we remain committed to:

  • Strengthening operational efficiency
  • Investing in future-ready logistics solutions
  • Supporting the UAE’s long-term food security strategy

We see this not only as a business priority, but as a responsibility to the communities and partners we serve.

Moving Forward Together

In the UAE, stability is built through leadership, unity, and collaboration.

We extend our appreciation for the UAE’s leadership, whose vision and commitment continue to foster a secure and resilient environment for growth and progress.

At NRTC, we are proud to play our part in supporting this journey.

Together, under one flag, we move forward—stronger, more resilient, and ready for what lies ahead.

Finding the Right Fruit And Vegetables Supplier in Dubai

Finding the Right Fruit And Vegetables Supplier in Dubai

Let’s be honest — Dubai moves fast. Restaurants fill up by 7pm, hotel buffets need to be stocked before sunrise, and grocery shelves can’t afford to be empty. Whether you’re running a five-star kitchen, a busy supermarket, or a growing food business, one thing is true for everyone: Your produce supplier can make or break your operation.

Finding a reliable wholesale fruit and vegetables supplier in Dubai isn’t just about price. It’s about consistency, quality, speed, and the peace of mind that comes from knowing your supply chain won’t let you down.

Why Having a Reliable Wholesale Produce Partner Actually Matters?

You might think sourcing wholesale fruit & vegetables is simple — just find the cheapest option and place an order. But anyone who’s been in the food business for more than a week knows it’s not that straightforward.

  • Freshness Is Non-Negotiable: Fruits and vegetables have a short shelf life. A delay of even a few hours in transit, or poor cold chain management, can mean the difference between crisp, vibrant produce and a box of wilted disappointment. In a city like Dubai — where temperatures regularly soar above 40°C — cold chain logistics are everything.
  • Consistency Builds Trust With Your Own Customers: Your customers expect the same quality every time they visit. When you rely on an unreliable wholesale supplier, that inconsistency trickles down to your menu, your shelves, or your kitchen. A missed delivery or substandard batch doesn’t just cost you money — it costs you reputation.
  • Supply Chain Disruptions Are Real: Global events, seasonal fluctuations, and logistical hiccups mean supply chains can get rocky. A supplier with strong international sourcing networks and proactive communication will help you navigate these bumps far better than a vendor who disappears when things get complicated.

Bottom line? Partnering with the right wholesale fruit & vegetables supplier in Dubai isn’t a nice-to-have backup option — it’s a business necessity.

What to Look for When Choosing a Wholesale Fruit & Vegetables Supplier?

Not all suppliers are created equal. Here’s a practical checklist to help you separate the great from the good (and avoid the unreliable):

  • Experience and Market Knowledge: How long have they been operating? Do they understand Dubai’s unique market — the diverse consumer base, the hospitality-heavy demand, the import regulations? Experience isn’t just a number; it reflects a supplier’s ability to adapt, problem-solve, and maintain quality over time.
  • Cold Chain Infrastructure: Ask about their cold storage and refrigerated transport capabilities. Do they have modern cold rooms? Are their delivery vehicles temperature-controlled and regularly maintained? This is especially critical for wholesale fruit & vegetables, where freshness is everything.
  • Product Range and Sourcing: Can they supply everything you need, or will you be juggling multiple vendors? A good supplier sources from diverse global markets — so you’re not left scrambling when a specific region faces a crop shortage.
  • Quality Certifications: Look for suppliers who follow internationally recognised food safety standards. Certifications like ISO 22000 and HACCP compliance are strong indicators that a supplier takes quality seriously — not just when it’s convenient.
  • Delivery Reliability: Ask about their delivery track record. Do they have their own fleet, or do they depend on third parties and supply partners? In-house logistics often means better accountability and faster turnaround times.
  • Customer Service and Communication: This one’s underrated. Can you reach them easily? Do they proactively flag issues before they become problems? Do they use modern supply chain and tracking technologies? A supplier who communicates well is worth its weight in gold during a supply disruption.
  • Scalability: As your business grows, can your supplier grow with you? Make sure they have the capacity to scale their service — without compromising on the quality or speed you’ve come to expect.

Meet NRTC Group — Dubai’s Trusted Wholesale Fruit & Vegetables Partner

If you’ve been searching for a wholesale fruit & vegetables supplier in Dubai that ticks all the boxes above, let us introduce you to NRTC Group.

With over 50 years of industry experience, NRTC has grown from a local trading operation into one of the region’s most trusted names in fresh produce distribution.

  • Half a Century of Expertise: 50+ years in the industry is not a small feat. We have seen Dubai’s food sector evolve from the ground up and consistently been ahead of the curve. That institutional knowledge is a massive advantage when it comes to navigating seasonal supply changes, market trends, and client expectations.
  • Scale That Supports Your Business: We operate across 9 companies, with 11 strategic locations inside the Dubai Central Market, supported by over 1,000 dedicated employees. This level of infrastructure means they can handle high-volume orders efficiently — without cutting corners on quality.
  • A Cold Chain You Can Actually Count On: We run a fleet of 300+ municipality-approved, HACCP-calibrated refrigerated vehicles ranging from 2-ton to 7-ton units. Our cold storage facility in Nadd Al Hamar spans 100,000 sq ft with 35 international-standard cold rooms and a total capacity of 20,000 tonnes. Simply put, your produce doesn’t just survive the journey — it thrives.
  • Globally Sourced, Locally Delivered: We source fresh fruits and vegetables from the Middle East, Africa, Europe, Australia, North America, and South Asia — giving us one of the broadest product ranges available in the region. We also work with 55 exclusive global trading partners, which means supply continuity even when specific markets face challenges.
  • Certified Quality You Can Trust: Our operations comply with ISO 22000-2005 standards and HACCP principles. Our in-house quality control team monitors every stage of the supply chain — from post-harvest care through to delivery. You’re not just getting produce; you’re getting produce that’s been rigorously checked.
  • Full Traceability: We also use a traceability system that tracks produce from farm to delivery, and can trace products back up the chain if needed. For businesses that need documentation or face compliance audits, this is a major advantage.
  • Beyond Dubai: We don’t just serve the UAE — we export to Oman, Kuwait, Qatar, Egypt, Lebanon, Saudi Arabia, Turkey, and other GCC markets, with branches in Abu Dhabi and Lebanon. If your business has regional ambitions, your supplier should too.

The wholesale fruit & vegetables market in Dubai is competitive, and the stakes are high. Your customers expect quality, and your operations depend on consistency. You need a partner who understands both.

NRTC Group has spent over five decades building exactly that — a business built around delivering fresh produce reliably, safely, and at a competitive price. Whether you’re a restaurant group scaling up, a hospitality brand maintaining standards, or a retailer wanting to simplify your sourcing — NRTC is worth a conversation.


Some important links worth looking into:


Also Read:

Mazraati by NRTC: Revolutionizing the UAE’s Farm-to-Fork Supply Chain – https://nrtcgroup.com/mazraati-by-nrtc-revolutionizing-the-uaes-farm-to-fork-supply-chain/ 

4 Types of Apples You Should Include in Your Diet

4 Types of Apples You Should Include in Your Diet

4 Types of Apples You Should Include in Your Diet

We’ve all heard it — “an apple a day keeps the doctor away.” But here’s the thing: not all apples are the same, and most of us are just grabbing whatever looks good at the store without really thinking about what we’re putting into our bodies. 

Turns out, the types of apples you choose can actually make a difference in your health, your energy levels, and even how you enjoy your food.

Let’s break down four apples worth adding to your regular diet — and why each one deserves a spot in your fruit bowl.

1. Red Apples (Red Delicious / Fuji)

Red apples are basically the poster child of the apple world — and for good reason. They’re sweet, satisfying, and packed with goodness that goes way beyond just taste.

What’s inside:

  • Rich in anthocyanins — the pigments that give them that deep red colour and act as powerful antioxidants
  • Good source of Vitamin C and dietary fibre
  • Around 95 calories per medium apple
  • High in quercetin, linked to reduced inflammation

How to eat them: 

Red apples are great eaten raw as a snack, sliced into salads, or paired with peanut butter for a filling mid-day bite. Their natural sweetness also makes them ideal for smoothies and juices when you want flavour without added sugar.

2. Golden Apples (Golden Delicious)

Don’t let the understated look fool you — Golden Delicious apples are genuinely one of the most versatile and nutrient-rich options out there. They’re milder in taste, which makes them a favourite with kids and picky eaters alike.

What’s inside:

  • High in Vitamin A and Vitamin C
  • Contains boron, a mineral that supports bone health
  • Roughly 80 calories per medium apple
  • Good levels of potassium for heart health

How to eat them: 

Golden apples hold their shape well when cooked, making them perfect for baking, making applesauce, or adding to oatmeal. Raw, they work beautifully in cheese boards and coleslaw thanks to their mellow, honey-like flavour.

3. Green Apples (Granny Smith)

If you’re watching your sugar intake or just want a sharper, more refreshing bite, green apples are your best friend. They’re tart, crisp, and honestly underrated in the health world.

What’s inside:

  • Lower in sugar compared to most apple varieties
  • Higher in fibre, supporting gut health and digestion
  • Contains Vitamin K for blood clotting and bone support
  • Around 80 calories per medium apple
  • Rich in polyphenols that may help manage blood sugar levels

How to eat them: 

Green apples shine in fresh juices and detox drinks. Slice them thin and add to sandwiches for a crunchy kick, or blend them into a green smoothie with spinach and ginger. They’re also the go-to choice for people managing diabetes or blood sugar concerns.

4. Royal Gala Apples

Royal Gala apples sit right in the sweet spot — not too sweet, not too tart, just pleasantly balanced. They’re one of the most popular apple varieties globally, and once you try one fresh, you’ll understand why.

What’s inside:

  • Excellent source of dietary fibre (great for keeping you full longer)
  • Packed with flavonoids that support cardiovascular health
  • Around 77 calories per medium apple
  • Contains iron and calcium in small but meaningful amounts
  • High water content — naturally hydrating

How to eat them: 

Royal Gala apples are perfect for eating as-is — no preparation needed. Their size and firm texture also make them ideal for kids’ lunchboxes. Use them in fruit salads, fresh juices, or simply slice and enjoy with a sprinkle of cinnamon for a wholesome snack.

Order your fresh and favorite apples from NRTC Fresh – https://nrtcfresh.com/categories/apples/1682?page=1 


The bottom line

Whether you prefer the bold sweetness of a Red Apple, the mellow warmth of a Golden, the sharp freshness of a Green, or the everyday reliability of a Royal Gala — each of these apple varieties brings something unique to the table. The best approach? Rotate between them. Your gut, heart, and immune system will thank you. 

Apples aren’t just a snack. They’re genuinely one of the easiest, most affordable ways to stay on top of your nutrition — no prep, no cooking, just pick one up and go.


Also Read:

Organic Fruits and Vegetables in Dubai – Where to Shop:  https://nrtcgroup.com/organic-fruits-and-vegetables-in-dubai-where-to-shop/

Ahlan Ramadan: Celebrating the Art of the Iftar Table

 

Ramadan is a time when homes, communities, and workplaces come together around one of the most meaningful traditions of the Holy Month — sharing Iftar.

To celebrate this spirit of togetherness, NRTC recently hosted “Ahlan Ramadan,” an intimate in-house gathering dedicated to exploring the beauty and creativity of Ramadan table settings. The event brought together invited guests and a professional table stylist Ms Magda Hajduk to demonstrate inspiring ideas for creating memorable Iftar tables that reflect the warmth, hospitality, and cultural richness of the season.

At the heart of Ramadan is the simple yet powerful act of sharing a meal. Tables become spaces where families reconnect, friendships deepen, and communities come together. Through Ahlan Ramadan, NRTC sought to highlight how thoughtful table presentation can elevate these moments, transforming an ordinary dining setting into an inviting and meaningful gathering place.

During the session, guests were introduced to different approaches to Ramadan table styling — from traditional lantern-lit settings inspired by Middle Eastern hospitality to modern, elegant arrangements that bring a contemporary touch to Iftar gatherings. Designs that focus on creating a welcoming atmosphere that celebrates both heritage and creativity.

The event also reflected a broader message that resonates strongly in the UAE today — the importance of community, family, and shared experiences. In a time when the spirit of giving and togetherness is especially cherished, gatherings like these serve as a reminder that the true beauty of Ramadan lies in the moments we share with others.

For NRTC, food has always been about more than supply chains and distribution. It is about the role that food plays in people’s lives — bringing nourishment, joy, and connection to tables across the UAE every day.

As guests explored the art of the Ramadan table, it became a celebration not just of aesthetics, but of the values that define the Holy Month: hospitality, generosity, and community.

With lanterns glowing, tables beautifully arranged, and conversations flowing, Ahlan Ramadan was a heartfelt tribute to the traditions that make Ramadan so special.

Because during Ramadan, a table is never just a table — it is where stories are shared, memories are created, and communities come together.

Ahlan Ramadan. Ahlan Togetherness.

Fresh Produce on Your Shelves — No Matter What

Fresh Produce on Your Shelves — No Matter What

Fresh Produce on Your Shelves — No Matter What

If you’ve walked into a supermarket recently and found your favourite fruits and veggies right where they should be — that didn’t happen by accident.

With ongoing disruptions to regional shipping routes across the Middle East, keeping fresh produce flowing into the UAE has taken a whole lot of behind-the-scenes hustle. And that’s exactly what we’ve been doing.

So, what’s going on?

Geopolitical pressures have been putting real strain on logistics corridors across the region. When shipping routes get disrupted, supply chains feel it fast — and fresh produce is one of the most time-sensitive categories out there. Berries don’t wait. Neither do chillies.

As soon as we saw the early signs of disruption, our teams kicked into action. No waiting to see how things unfolded — just a fast, coordinated response to make sure shelves stayed stocked.

Here’s what we did

We tapped into our global grower network and activated alternative suppliers quickly. We rerouted cargo through available ports and corridors. We scaled up import volumes by around 50% to close any gaps in availability. And we used every mode of transport at our disposal — road, air and sea.

In just the past week alone, that looked like this:

🚚  Around 3,000 tonnes delivered via land corridors from Jordan, Turkey, Syria and Egypt

✈️  500 tonnes of time-sensitive produce flown in via Emirates and Etihad Airways

🚢  1,200 tonnes routed through Port of Khor Fakkan and Port of Fujairah

And there’s more on the way — an additional 17,000 tonnes of fresh produce is expected to arrive in the coming days.

Grown right here in the UAE

On top of everything we’re importing, we’re also proud to supply around 6,000 tonnes every month from UAE-grown farms under our own Mahsool brand by ESG Agro. Local farming is a big part of how the UAE builds long-term food resilience — and we’re glad to be part of that story.

“Our foremost priority is to prevent any disruption to the availability of fresh produce in the UAE market. Consumers should continue to find fruits and vegetables on shelves just as they would on any normal day — from berries to beans, plums to potatoes, and cherries to chillies.”

— Mohammed Al Rifai, Group CEO, NRTC Group

Once it arrives, it moves fast

Getting produce to the UAE is only half the equation. Once it lands, it moves through our temperature-controlled distribution network — straight to supermarkets, wholesale markets, restaurants and foodservice operators across the country. The cold chain stays unbroken. Quality stays intact.

A small ask from our side

Fresh produce travels a long way to reach your table. Our teams work around the clock to make sure it gets there — but we’d love your help too. During times like these, being mindful about what you buy and reducing food waste goes a long way for the whole community.

As Mohammed Al Rifai put it: “Responsible consumption ensures these resources benefit the entire community.”

The bottom line? Your fruits and vegetables aren’t going anywhere. We’ll keep doing what we do — so you don’t have to worry about it.


About NRTC

NRTC is a core subsidiary of Ghitha Holding PJSC, part of International Holding Company (IHC), and the official fresh fruits and vegetable handler for the UAE market. Through its global sourcing network, multi-modal logistics and locally grown Mahsool brand, NRTC works to keep fresh produce accessible and available for everyone across the UAE.

Ramadan 2026: How NRTC Gave Back To The Community This Year

Ramadan has a way of bringing out the best in people — and this year, we at NRTC leaned into that fully. From busy Dubai streets to community centres in Al Ain, NRTC and our subsidiaries rolled up our sleeves and showed up in a big way for communities across the UAE.

Here’s a quick look at everything we got up to during the holy month.

We kept Commuters Fed at Iftar

If you’ve ever been stuck in traffic when the Maghrib call comes in, you know the struggle. That’s exactly why our subsidiary, Mirak Group, stepped in to support the UAE Food Cluster Community Iftar Outreach Initiative — organised in partnership with Dubai Culture.

The initiative set out to distribute over 15,000 Iftar meal kits to motorists and commuters at key spots across Dubai, including near the iconic Etihad Museum. Mirak Group’s contribution? A fresh 9,000 apples — because breaking your fast should include something wholesome and nutritious, not just whatever’s in your glove compartment.

“9,000 fresh apples donated to Dubai Iftar outreach”

Fighting Food Waste, One Iftar Box at a Time

We partnered with ne’ma — the UAE’s National Food Loss and Waste Initiative — to support its Family Iftar Boxes program under the Food Rescue Program. The idea is simple but powerful: take surplus food that’s still perfectly good to eat and get it to families who need it, rather than letting it go to waste.

We donated 1,000 Iftar boxes and fruit baskets, and members of our Marketing Team even volunteered at the packing event held at Zayed Education Complex in Oud Al Muteena. Each box packs in around 10–15 kg of food — enough to keep a family of four going for about a week. The programme aims to reach nearly 10,000 families across the UAE.

It also ties into something bigger: the UAE’s national goal to cut food loss and waste by 50% by 2030. Every box counts.

“1,000 Iftar boxes & fruit baskets donated via ne’ma Food Rescue Program”

Showing Up for the Workers Who Show Up for Us

Ramadan is also a time to appreciate the people who keep things running — often behind the scenes. In collaboration with the UAE Food Bank, we supported the distribution of 2,000 Iftar boxes to workers at a labour accommodation in Jebel Ali, Dubai.

The UAE Food Bank, an initiative under Dubai Municipality, plays a huge role in making sure surplus food finds its way to communities that need it. This partnership felt like a natural fit — and a meaningful way to say thank you to those who contribute so much to the UAE’s growth.

“2,000 Iftar boxes distributed to workers in Jebel Ali”

Community Love All the Way to Al Ain

Our Ramadan efforts stretched beyond Dubai too. We donated fruit baskets to the Sheikh Mohammed Bin Khalid Al Nahyan Culture Center in Al Ain, which incorporated them into a range of Ramadan humanitarian programmes — including Zayed Humanitarian Day activities, Iftar gatherings for People of Determination, and Iftar support for orphans.

It’s a reminder that community spirit doesn’t stop at city limits — and that even a basket of fruit can play a role in bringing people together during the holy month.

“Fruit baskets donated to Al Ain Cultural Center’s humanitarian programmes”

 


Ramadan reminds us of the importance of generosity, compassion and unity within our communities. At NRTC, we believe that supporting the spirit of giving during this holy month is a responsibility we proudly embrace

— Mohammed Alrifai, Group CEO, NRTC


From fresh fruit on Dubai’s roads to packed food boxes in Al Ain, this Ramadan was a full-team effort — and one we’re really proud of. These initiatives aren’t just about food. They’re about showing up with intention, connecting with the communities we’re part of, and making sure the values we talk about all year actually mean something when it counts.

As the UAE celebrates the Year of the Family, it felt especially fitting to focus on initiatives that bring people together and put food on the table. Here’s to continuing that spirit — not just in Ramadan, but all year round.