If you reside in the UAE, there’s a good chance that one of NRTC Group’s partner brands has already crossed your path – whether it was a bag of apricots, a fresh juice, or a punnet of strawberries.
Founded in 1973, NRTC has spent over five decades building a network of brands that work together to keep the region’s fruit and vegetable supply chain fresh, sustainable, and resilient.
Let’s take a quick tour of the family and meet the four partner companies transforming fresh food supply across the UAE.
1. Ripe Organic – The Organic Favorite
Ripe Organic is a organic foods brand and food distribution business in the UAE, established in 2011, that has grown into a consumer favorite for farm-fresh organic produce and leading international organic product ranges. Beyond just selling produce, Ripe Organic has built a community around food, bringing together growers, eaters, and kitchen adventurers who are passionate about all things organic and edible.
For NRTC, Ripe Organic brings something essential to the table: credibility in the organic space and a loyal customer base that genuinely cares about how their food is grown. It strengthens NRTC’s offerings by adding a certified-organic layer to the supply chain, appealing to the growing number of UAE residents who want clean, chemical-free produce without compromising on convenience.
More about RipeOrganic – https://ripeme.com/
2. Taaza – Fresh Juices & Value-Added Produce
Taaza is a leading provider of premium fruits, vegetables, and value-added products, committed to delivering freshness, quality, and sustainability at every step through direct partnerships with diverse growers and rigorous quality control measures.
Since joining the NRTC family, the brand has scaled up significantly — currently producing approximately 5,000 litres of fresh juices and 4 tonnes of fresh-cut fruits and vegetables per month, supported by a portfolio of more than 100 SKUs and 90 active B2B customers across retail, HORECA, and institutional channels.
What makes Taaza exciting for NRTC’s future is exactly this kind of scalability. Rather than building processing capacity from scratch, NRTC has been able to plug its infrastructure and distribution muscle directly into a brand that already had strong fundamentals — accelerating growth in fresh-cut and juice categories that are in high demand across UAE retail and hospitality.
More about Taaza – https://taaza.ae/
3. Al Hashemeya Farms – Where It All Begins
Every supply chain needs strong roots, and that’s exactly what Al Hashemeya Farms brings. Located in Egypt’s Wadi El Natrun, this is a massive, state-of-the-art farm spanning over 10,000 acres, using sustainable practices like solar-powered irrigation and precision farming to grow everything from mangoes and citrus to olives, grapes, and dates. It’s also home to the only olive harvester in Egypt — a small but telling detail about how seriously this farm takes modern, efficient agriculture.
For NRTC, Al Hashemeya isn’t just a supplier — it’s a guarantee. Owning farmland at this scale means NRTC has direct control over quality, harvest timing, and consistency, instead of depending entirely on third-party growers. It’s the foundation that everything else — Ripe’s organic shelves, Taaza’s juices, and NRTC’s own retail and bulk supply — is ultimately built on.
More about Al Hashemeya Farms – https://nrtcgroup.com/our-farms/
4. Mirak Group – Decades of Growing Expertise
Mirak produces over 12,000 tons of produce across 4 different countries and exports fresh fruits and vegetables across the globe within 24 hours of harvest, using innovative methods and advanced agricultural techniques of plant cultivation tailored to regional climates.
Mirak owns and operates contract farms in Armenia, Tunisia, Spain, Greece, and the UAE, and was the first company in the GCC to use advanced technology to allow the growth and harvest of strawberries — a development that meant the region no longer had to rely solely on imports.
Mirak adds international reach and serious agricultural know-how to NRTC’s network. With farms spread across multiple countries and decades of experience in controlled-environment growing, Mirak helps de-risk NRTC’s supply chain — if one region faces a tough season, there’s always another farm picking up the slack.
More about Mirak Group – https://www.mirakgroup.com/
How This All Comes Together?
Individually, each of these brands is strong. Together, they form something much bigger — a vertically integrated ecosystem that covers farming, processing, organic retail, and value-added products, all under one umbrella. Al Hashemeya and Mirak grow it, Taaza processes and adds value to it, Ripe gets it into organic-conscious homes, and NRTC ties the whole network together with logistics, distribution, and bulk supply capabilities.
What’s Next for Food Sustainability in the UAE
The UAE imports a large share of its food, which makes local production and diversified sourcing a genuine national priority — not just a nice-to-have. By combining local farming (Al Hashemeya), international diversification (Mirak), organic retail (Ripe), and modern processing (Taaza), NRTC’s network is essentially building redundancy and resilience into the country’s food supply — so a disruption in one place doesn’t mean empty shelves elsewhere.
Expect to see more investment in things like solar-powered irrigation, precision farming, and cold-chain logistics across these brands, all aimed at reducing waste, cutting water usage, and keeping produce fresher for longer as it travels from farm to fork.
Experience It Yourself
You don’t need to wait for the bigger picture to play out — you can taste it today.
Head to nrtcfresh.com for fresh fruits and produce delivered straight to your home, or explore Ripe’s organic range and Taaza’s juices through their own platforms.
And if you’re a business looking for consistent bulk supply backed by this entire network, reach out through nrtcgroup.com — because when farms, brands, and logistics all work together, freshness stops being a promise and becomes a guarantee.
