NRTC’s journey has been marked by steady growth, industry leadership, and a commitment to delivering excellence — a journey made possible by the dedication of its workforce.
This Labour Day, recognition is given to those who operate at every level of the organization — from sourcing to storage, and from dispatch to delivery — ensuring that quality is preserved, systems run seamlessly, and customers are consistently served.
At NRTC, the workforce remains central to the fulfillment of the company’s vision for quality, reliability, and service leadership across the GCC and beyond. Their discipline, professionalism, and collaborative spirit not only uphold current standards but also lay the groundwork for innovation and resilience in an evolving market.
Every member of the NRTC team contributes to the foundation of sustained success at the company. Their ongoing commitment ensures that excellence is not simply achieved but continually redefined.
The future of fresh produce distribution will be shaped by those who show up every day with purpose and passion. On this Labour Day, NRTC acknowledges and honors the individuals who make that future possible.
At NRTC Fresh, the pursuit of quality is guided by data to ensure fulfilling the promise to customers that every product offered delivers exceptional flavor and premium quality.
From harvest to delivery, every fruit is carefully evaluated to ensure it meets the international quality standard of ripeness, sweetness, and delicious flavor our customers expect.
A key part of this evaluation process is Brix testing, which is a method used to measure the natural sugar content in fruit. Reported as a percentage, the Brix value serves as a reliable indicator of sweetness, ripeness, and overall flavor. This scientific approach allows NRTC to make objective decisions about what gets selected, packed, and delivered.
The testing process is simple but highly effective. A sample is placed into a digital refractometer, and within seconds, the sugar concentration is measured and displayed. This quick, repeatable method ensures consistency across all batches and removes subjectivity from the assessment process.
This practice is implemented at scale across our entire fruit handling and distribution network at NRTC Fresh. It’s more than just a quality check; it’s a key differentiator that sets the company’s produce apart in the market. In an industry where appearance often takes precedence, NRTC prioritizes taste and eating quality — ensuring customers receive produce that not only looks good, but also tastes exceptional.
Brix testing reflects NRTC’s broader philosophy: to blend innovation with tradition, science with flavor, and data with care. It’s one of many ways it continues to lead in fresh produce standards across the region. Because at NRTC Fresh, every fruit matters, and every detail counts.
Sustainability is embedded in the operations of NRTC Fresh as a long-term commitment. In line with the UAE’s national efforts to accelerate the transition to renewable energy, and taking inspiration from this year’s World Earth Day theme “Our Power, Our Planet”, NRTC is reiterating its dedication to take meaningful action against climate change.
At NRTC Fresh, every step of the fresh produce journey is guided by a responsibility to care for the environment and the communities that are served. Here’s how the work at NRTC Fresh is aligned with the UAE’s bold sustainability goals:
National Food Security Strategy 2051 Food security is considered fundamental — and a part is played by NRTC Fresh. Access to fresh, nutritious produce is ensured across the UAE year-round by strengthening ties with local farms and regional suppliers. Waste reduction and supply chain optimization are prioritized to support the nation’s vision of a resilient, self-reliant food system.
Sustainable Agriculture Initiatives Sustainable farming is considered essential to achieving food security. To attain this, close partnerships with organic farms and forward-thinking agricultural partners are established by NRTC, with a shared commitment to responsible growing practices. Together, a more efficient, environmentally conscious, and long-lasting food system is being shaped.
Green Economy for Sustainable Development In line with the UAE’s Green Economy for Sustainable Development initiative, sustainability is integrated into every layer of operations at NRTC. Increased digitalization and a shift toward eco-friendly packaging are being embraced to bring meaningful, practical changes. Efforts are being made to optimize logistics and refine daily processes, contributing to a more efficient, environmentally responsible business that supports both long-term growth and a greener future.
UAE Circular Economy Policy (2021) Less waste and more reuse is the mindset that drives packaging, operations, and food loss strategies at NRTC. Single-use plastics are being reduced, eco-friendly materials are being invested in, and steps are being taken to reduce waste across the entire value chain — with circular economy goals being applied in everyday practice.
UAE Net Zero by 2050 Strategic Initiative Tangible steps are required for climate action, not just commitments. The UAE’s Net Zero target is being pursued by NRTC through integrating renewable energy into operations, making upgrades to the logistics fleet, and closely monitoring carbon footprints.
UAE 2030 Agenda for Equal Employment & Opportunity Sustainability is not only about the environment — it also encompasses people. NRTC commits to create an inclusive workplace where everyone has the opportunity to grow. Women are empowered across teams, and ethical labor standards are ensured, reflecting the values of equity and respect.
A Greener Tomorrow Starts Now
On World Earth Day, NRTC takes a moment to reflect, reaffirm its values, and embrace responsibility.
At NRTC, the pursuit of freshness must never come at nature’s expense, and progress toward sustainability is recognized as a journey taken together.
Hand in hand, let’s work towards a greener future for us all.
On this #WorldHealthDay, we’re reminded that health isn’t built in a day — it’s cultivated daily, one nutritious bite at a time. 🌱
At NRTC Fresh, we champion the idea that wellness starts with what’s on your plate. Fresh fruits and vegetables aren’t just ingredients — they’re nature’s most powerful tools for building a healthier future for individuals, families, and entire communities.
As one of the UAE and GCC’s leading fresh produce suppliers, we’re proud to play a part in enabling healthier choices by offering:
✅ Bulk fresh produce with unmatched quality
✅ Tailored sourcing solutions for HORECA and retailers
✅ Reliable, timely B2B delivery
✅ A trusted partner for top F&B professionals in the region
This World Health Day, let’s reaffirm our commitment to making nutritious food accessible, affordable, and sustainable — because healthier communities begin with informed choices and fresh beginnings.
Whether you’re running a kitchen, a restaurant, or a supermarket — partner with NRTC Fresh to bring health to every table.
The UAE has always been a trailblazer in innovation and progress, and its latest announcement solidifies its commitment to strengthening its global presence. The unveiling of the new UAE dirham symbol marks a significant milestone in the country’s economic journey, representing both heritage and ambition.
A Symbol of Identity
Similar to globally recognized currency symbols like the dollar ($), euro (€), and pound (£), the UAE dirham now boasts its own distinctive representation. This symbol transcends mere design; it embodies the UAE’s rich cultural heritage and its aspirations for economic prominence. Blending traditional Arabic calligraphy with a modern aesthetic, the design encapsulates the nation’s storied past while reflecting its progressive vision for the future.
The introduction of this symbol is a step towards enhancing the dirham’s identity on the global financial map. It’s more than a visual representation; it’s a statement of confidence and stability, reinforcing the UAE’s position as a hub for commerce and trade.
Global Significance
Currency symbols are not merely aesthetic; they carry significant weight in international finance. They simplify transactions, create a unique identity for the currency, and elevate its status in global markets. For the UAE, this new symbol is a declaration of its growing influence in the world economy. As the dirham gains a distinctive mark, it becomes more recognizable and trusted across global transactions.
This move aligns with the UAE’s vision to diversify its economy and strengthen its role as a financial powerhouse. The symbol will further embed the dirham into the global financial ecosystem, ensuring its recognition in an increasingly interconnected world.
Practical Implementation
The UAE Central Bank has outlined plans to integrate the new symbol across various sectors. From digital banking platforms to physical currency, the symbol will soon become a familiar sight. It will be used in pricing, invoicing, and other financial communications, simplifying transactions for businesses and consumers alike.
This transition reflects the UAE’s commitment to seamless innovation. With advanced technology and a robust financial infrastructure, the adoption process is expected to be smooth and efficient, setting a benchmark for similar initiatives in the region.
Strengthening the UAE Brand
The dirham symbol is more than an economic tool; it’s a branding triumph. It positions the UAE as a nation that values its heritage while embracing the future. This symbol’s introduction showcases the UAE’s ability to innovate while staying rooted in its identity—a balance that few nations achieve so seamlessly.
A Moment of Pride
For citizens, residents, business owners, and visitors, the dirham symbol is a source of pride. It’s a reminder of the UAE’s incredible journey from a young nation to a global leader in commerce, culture, and innovation. As this symbol becomes part of everyday life, it will serve as a constant reflection of the UAE’s ambitions and achievements.
Looking Ahead
The launch of the UAE dirham symbol is a forward-thinking initiative that reinforces the nation’s status as a global economic player. It’s a testament to the UAE’s vision for a future where it continues to inspire the world with its innovation and resilience.
As we embrace this new era, let’s celebrate the UAE’s journey and the bright future that lies ahead. What are your thoughts on the new dirham symbol? How do you think it will impact the UAE’s global standing? Share your thoughts below!
At NRTC, sustainability is a responsibility and commitment we take seriously. As environmental concerns continue to grow, businesses must play an active role in reducing their environmental footprint. That’s why we’re committed to making meaningful changes through eco-friendly packaging solutions that align with our vision for a healthier, greener future.
Our eco-conscious approach is reflected in our packaging, as we use paper board boxes, paper bags, and bamboo baskets that are biodegradable, recyclable, and responsibly sourced, ensuring that every package reflects our dedication to environmental responsibility. We encourage consumers to reuse and recycle them whenever possible in their daily household chores. Small actions like these contribute to a healthier planet for future generations.
Our move towards sustainable packaging is driven by our aspirations to create long-term value for our customers and the planet. By choosing eco-friendly materials, we help minimize pollution, conserve natural resources, and support a circular economy that encourages reuse and recycling.
This commitment goes beyond packaging. At NRTC, we are constantly exploring ways to integrate sustainability across our operations, from reducing energy consumption to supporting local suppliers. Every step we take is aimed at creating a positive impact and contributing to a greener future for generations to come.
By supporting NRTC, you’re not just choosing premium products. You’re joining us in making a difference. Together, we can build a more sustainable future, one conscious choice at a time.
As the global food industry gears up for one of the most anticipated events of the year, NRTC is proud to announce its participation in Gulfood 2025, the world’s largest F&B exhibition. This prestigious event brings together industry pioneers, global buyers, and food innovators, and we’re excited to showcase our unwavering commitment to quality, freshness, and innovation.
From February 17-21, 2025, we’ll be at Hall 6 – Power Brands, Dubai World Trade Centre, showcasing our premium selection of fresh fruits and vegetables. Visitors can explore how NRTC continues to set new benchmarks in the fresh produce sector, ensuring that every product meets the highest standards of taste, nutrition, and sustainability.
Why Gulfood 2025 Matters
Gulfood is more than just an exhibition—it’s a dynamic platform where industry leaders converge to explore trends, showcase innovations, and foster meaningful business connections. With its global reach and influence, Gulfood provides an unparalleled opportunity for NRTC to highlight its commitment to delivering premium quality fresh produce.
What to Expect from NRTC at Gulfood 2025
A Diverse Range of Fresh Produce: Discover the freshness and variety that NRTC is known for.
Innovative Supply Chain Solutions: Learn about our advanced logistics and sustainable sourcing practices.
Networking Opportunities: Connect with industry leaders, potential partners, and stakeholders.
Join Us in Redefining Freshness
We invite you to visit our stand, experience the NRTC difference firsthand, and explore how we are shaping the future of fresh produce. Whether you’re looking to establish new partnerships, discover innovative products, or gain insights into the latest industry trends, NRTC at Gulfood 2025 is the place to be.
Stay tuned for more updates as we count down to this exciting event. See you at Gulfood 2025!
In a world filled with gifting options, a fruit basket stands out as a gesture of care, wellness, and thoughtfulness. Whether it’s for a birthday, an anniversary, a corporate gift, or simply to show appreciation, a fresh fruit basket makes for a special present that promotes health and happiness and adds color and joy to any occasion.
At NRTC Fresh, we take pride in curating fruit baskets that are as beautiful and vibrant as they are nutritious. Our selection includes only the finest, freshest fruits, carefully arranged to create a visually stunning and deliciously satisfying experience. What’s more, our seamless delivery straight to the recipient’s doorstep enables you to send a thoughtful surprise easily and confidently.
We offer a variety of fruit baskets to suit different preferences and needs, with four options for you to choose from.
The ‘Single Fruit Basket’ is a simple yet elegant choice, featuring premium seasonal fruits that make a delightful gift for a loved one.
For those who enjoy variety, the ‘Mix Fruit Basket’ combines an assortment of fresh picks, ensuring a burst of flavors in every bite.
The ‘Couple Fruit Basket’ is designed for two, making it a perfect choice for a shared healthy treat.
If you’re looking for something more indulgent, the ‘Fruity Treat Basket’ is an ideal selection, curated for families or groups who love fresh, delicious fruit.
Gifting has never been this fresh and meaningful. With NRTC Fresh Fruit Baskets, you’re not just giving a present—you’re sharing health, happiness, and care. Order today and make every occasion a little sweeter for those you love.
We are thrilled to announce a significant milestone in the journey of NRTC, your trusted partner in fruit and vegetable trading. Our company is expanding its horizons by inaugurating new headquarters in the Kingdom of Saudi Arabia, with strategic locations in Riyadh and Jeddah.
With its rich agricultural landscape, Saudi Arabia is a pivotal player in the region’s food industry. Recognizing the Kingdom’s position as the source of food wealth in the area, NRTC is proud to strengthen its presence and contribute to its agricultural projects.
Our state-of-the-art headquarters in Riyadh and Jeddah are equipped to drive excellence in our operations. This expansion represents our commitment to fostering growth at the heart of the Kingdom’s agricultural landscape.
We are enthusiastic about aligning our goals with the development and evolutionary approach of the Kingdom. NRTC sees itself as a vital supporter of the visionary leadership of Saudi Arabia, contributing to the growth and prosperity of the nation.
As we embark on this new chapter, NRTC is dedicated to expanding the scope of our work in the Kingdom. We look forward to closely following the country’s development and contributing to its agricultural success. Together, we aim to be at the forefront of the Kingdom’s vision for a sustainable and thriving agricultural sector.
We invite you to join us in celebrating this momentous occasion. Your continued support has been instrumental in our success, and we look forward to forging stronger partnerships and creating a sustainable future together.
The 23rd Emirates International Salon Culinaire was organized at Sharjah Expo Centre March 3 – 5, 2020 from 11 am to 8 pm.
Every year in Sharjah there’s an expo held especially for the chef all around in Dubai. This is one of the largest single-entry culinary competitions known to the world. These amazing and highly qualified chefs go through all the available booths and examine all the products that they booth owners have to present and how reliable their products would be, and how would it benefit these professional chefs and Cooking admirers.
Expo Culinaire this year is greater than ever, with 70% development compared with the past years, it was significant for NRTC to be a valuable part of it and strengthen the foodservice business. Our main aim was and consistently is going to be the fruits and vegetable partner to the foodservice industry. NRTC co-operates with several industries which includes catering, traveling agencies, big events and many more.
The fundamental features of the organization were the dispatch of an entire 360 degree promoting plan making the draw and the push from the clients. The promoting plan is expanded among computerized and combination exercises to assemble attention to the organization in B2B and B2C. We have done numerous corporate associations with organizations, banks and protection to work intimately with them and offer their representatives an extraordinary rate when they request from NRTC. Likewise, we turned into a part in the Emirates Culinary society that elevates organizations to gourmet experts of the business. Last, we will be effectively supporting occasions all intensive the year with the goal of drawing nearer than at any other time to our intended interest group.
NRTC has been taking part in these expos for quite some time and has won the hearts of so many chefs and food admirers all over in Sharjah and Dubai. Known for being the Best Fruit and Vegetable Online Marketplace and providing the best quality freshly harvested fruits and vegetables in Dubai through our delivery service which has been proven to be a lot beneficial for the consumers.
Even for such events and competition people require pre-cut fruits and vegetables as its much more convenient and quite swift, they are superbly appropriate for enormous activities. Certainly, it plays a huge part while traveling by grounds or skies. These traveling agencies also find the pre-cut products quite handy.
From farm to table, across borders and beyond. 50+ years of
excellence in fresh produce.
